I've designed digital products and software solutions for complex enterprises and startups since 2008, with extensive experience delivering SaaS platforms for B2B and B2C organisations.
At Flexera, I lead information architecture and integration for complex platform features, including dynamic persona-based navigation. I planned the end-to-end UX journey for Budget Alerts, built large-scale prototypes in Figma and Figma Make, and partnered with researchers on client interviews.
At Gearset, I led the design and launch of Role Based Access Control from ideation to release, conducted user research, and worked closely with product managers and engineers on new features. I also led design critiques and implementation planning for a design system updated with variables, design tokens, and a conventional naming structure.
My work also includes leading product design for global clients at Unosquare, shaping financial software at CME Group, and coordinating global design teams at Allstate. I enjoy simplifying complex features, building effective design systems, and helping teams understand the full product journey.
