Open to opportunities

sakshi singh

@sakshisingh7

Message

Performance-driven digital marketer focused on paid & organic growth.

India

Message

What I'm looking for

I seek a role where I can own paid acquisition and SEO initiatives, work cross-functionally on creative and analytics, and scale D2C or e-commerce growth through data-driven campaigns and content.

I am a performance-driven digital marketer with hands-on experience running paid acquisition and SEO for D2C and e-commerce brands. I have driven measurable improvements in CTR, CPC, CPL/CPA and organic visibility through audience and creative optimization, keyword and bid strategies, and targeted content.

My work includes scaling Meta, Google and Amazon ad campaigns, implementing SEO strategies that improved keyword rankings and domain authority, and creating short-form organic content that boosted reach and engagement. I combine analytical rigor with storytelling to improve conversion efficiency and sustainable growth.

Experience

Work history, roles, and key accomplishments

Current

Digital Marketing Intern

Current

Kraftshala

Jul 2025 - Present (6 months)

Executed paid and organic acquisition campaigns for D2C brand Unleavables and Amazon listings, improving CTRs (Meta 2%→6%, Google 3.49%→4.16%) and reducing CPC/CPL (Meta CPC ₹3→₹1, Google CPC ₹6.56→₹5.92), while driving planned landing page visits and conversions.

Meta Ads Google Ads SEO Analytics CRO SEMrush Google Analytics

Current

Marketing Launchpad Project

Current

Unleavables

Jul 2025 - Present (6 months)

Led end-to-end traffic and engagement growth for a Shopify D2C custom-print apparel store, generating 688 clicks vs 300 planned, driving 416 landing page visits vs 177 planned, and improving organic visibility (keyword rank ~50→24).

Shopify Meta Ads Google Ads SEO Content Creation Google Search Console Canva

Current

Performance Marketing Specialist

Current

Homecrust

Jul 2025 - Present (6 months)

Scaled Amazon ad visibility from ~1,000 to 2,988 impressions and achieved 35 clicks in 7 days by restructuring ad groups and reallocating bids to high‑review ASINs while maintaining target traffic.

Bid Management ASIN Targeting Campaign Restructuring Reporting A B Testing

Certificate in Esthiology

VLCC Institute

Dec 2023 - Jun 2025 (1 year 6 months)

Completed professional esthiology and makeup training covering foundational to advanced techniques; volunteered grooming services at hospitals and orphanages and assisted in bridal/editorial shoots.

Skincare Editorial Makeup

Education

Degrees, certifications, and relevant coursework

Kraftshala

Marketing Launchpad Program, Marketing

2025 -

Activities and societies: Projects: Meta Ads, Google Ads, Amazon Ads, SEO strategy, Reels for organic reach; Tools: Google Keyword Planner, Facebook Business Manager, Semrush, Moz, Google Search Console, Google Analytics, Canva.

Completed the Marketing Launchpad Program at Kraftshala focused on hands-on digital marketing projects including Meta, Google, Amazon ads, SEO, and short-form content to drive traffic and engagement.