At Vinted, I manage lifecycle campaigns across onboarding, activation and churn prevention, driving an 80% uplift in pGMV through multi-market optimisation. I built a behavioural segmentation and predictive personalisation framework in Braze that increased Day-30 retention by 10%.
I also introduced Claude, BrazeAI and n8n into campaign production, cutting copy production from 10 days to under 20 minutes per campaign. Previously, at Alibaba Group (Daraz), I co-owned an ML-based prioritisation model for a 20M+ user base and launched a loyalty programme that increased repeat purchases by 30%.
