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Shantanu Gupta

@shantanugupta2

I research AI, games, and immersive products to turn user behavior into product decisions.

United States
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What I'm looking for

I'm looking to research AI, digital, game, or immersive products where I can use mixed-methods research to improve user experiences, product strategy, and appropriate trust in AI.

I've evaluated AI-powered interview experiences at Invent Artificial, assessing question quality, feedback, scoring accuracy, onboarding, and usability. Through interviews with approximately 15 users and competitive benchmarking, I translated findings into feature-prioritization recommendations.

At Nova Codes and Mighty Warners, I conducted customer discovery, moderated game usability sessions, and researched an AR/VR retail concept for the U.S. market. I turn gameplay friction, client needs, and market signals into practical product recommendations.

Previously at Northeastern University and iTAP Entertainment & Gaming, I used Snowflake, Google Analytics, SQL, surveys, and competitive research to improve engagement and inform product strategy. My research focuses on human-AI interaction, appropriate trust, AI evaluation, and user behavior.

Experience

Work history, roles, and key accomplishments

ML

Product Researcher

Mighty Warners LLC

Jul 2025 - Oct 2025 (3 months)

Evaluated an AR/VR retail concept through market, competitor, and early user research to support product planning and go-to-market discussions.

Northeastern University logoNU

Program Research & Engagement Analyst

Nov 2022 - May 2024 (1 year 6 months)

Analyzed engagement trends using Snowflake and Google Analytics, contributing to a 25% increase in alumni engagement. Conducted stakeholder interviews and coordinated industry engagement initiatives.

IG

Market Research Analyst

iTAP Entertainment & Gaming

Sep 2021 - Aug 2022 (11 months)

Analyzed player behavior through surveys, SQL, and competitive research. Developed five player personas that contributed to higher early retention and stronger campaign performance.

Education

Degrees, certifications, and relevant coursework

Northeastern University logoNU

Northeastern University

Master of Science, Game Science and Design

Master of Science in Game Science and Design (Interactive Technologies), STEM-designated, completed in May 2024.

Narsee Monjee Institute of Management Studies logoNS

Narsee Monjee Institute of Management Studies

Master of Business Administration, Technology Management

Master of Business Administration in Technology Management with a focus on Marketing and Business Intelligence, completed in August 2022.

Narsee Monjee Institute of Management Studies logoNS

Narsee Monjee Institute of Management Studies

Bachelor of Technology, Computer Engineering

Bachelor of Technology in Computer Engineering, completed in August 2020.

Tech stack

Software and tools used professionally

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