
Trina Tran
@trinatran
I build mixed-method research programs that turn complex product and AI adoption questions into measurable outcomes.
What I'm looking for
At Axon, I led end-to-end mixed-method UX research for law enforcement software and generative AI products, partnering with Product, Design, Engineering, and Sales to deliver validated releases.
I spearheaded a foundational adoption study for Draft One, uncovering workflow and enablement gaps that informed a cross-functional AI Product Adoption program. The work cleared a 200+ agency training backlog and increased active adoption from 2.5% to 7.7%.
At ByteDance's Lark, I built the research function for non-China markets from the ground up, creating recruitment tooling, a research repository, and coaching guides. I led 15+ studies and a website and app redesign research program that increased site visitors by 31% and lead conversions by 90%.
Earlier at YouGov, I managed global research programs, surveys, trackers, and analytics for technology clients. I improved project delivery efficiency by 30%, generated $1M+ in revenue through multi-wave trackers, and translate ambiguous priorities into structured research plans and actionable recommendations.
Experience
Work history, roles, and key accomplishments
Led end-to-end mixed-method UX research for law enforcement software tools, including generative AI products. Spearheaded a foundational adoption study that informed a cross-functional AI Product Adoption program, increasing active product adoption from 2.5% to 7.7%.
Established the research function for non-China markets, building recruitment tooling, a research repository, and coaching guides. Led 15+ mixed-method studies and managed a research program that delivered a 31% increase in site visitors and a 90% lift in lead conversions.
Led the complete lifecycle of individual and team-based projects, from proposals to findings presentations. Managed multiple global teams and projects, delivering insights that improved strategic decisions for 5+ tech companies and over 15+ projects.
Managed multiple complex projects simultaneously, acting as the primary liaison for cross-functional teams. Led an 18-wave brand health tracker for Meta, presenting quarterly insights that drove strategic recommendations.
Assisted with back-end survey management, including testing programmed surveys, monitoring field, and maintaining project timelines. Collaborated cross-functionally to ensure accurate data collection and smooth fielding periods.
Education
Degrees, certifications, and relevant coursework
University of California, Santa Cruz
Bachelor of Science, Cognitive Science
Bachelor of Science in Cognitive Science with an emphasis on Human-Computer Interaction, and a minor in Computer Science.
Availability
Location
Authorized to work in
Portfolio
uxfol.io/trinatranSalary expectations
Job categories
Skills
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