At YouGov, I lead end-to-end survey and mixed-method research for technology clients including Meta, Google, and OpenAI, turning complex questions into actionable product insights.
I design surveys, cognitive interviews, A/B tests, and multi-market trackers; manage sampling, recruitment, fieldwork, data quality, analysis, reporting, and stakeholder presentations.
I use Python and R to analyze awareness and preference metrics, visualize results, and perform statistical testing. I also mentor research analysts and partner with data science and analytics teams on driver analysis and regression models.
