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Shannon LawSL
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Shannon Law

@shannonlaw

I translate climate-tech stories into investor-ready capital strategies and financing momentum.

Canada
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What I'm looking for

I'm looking to help climate and circular-economy ventures raise capital, sharpen investor strategy, and make complex commercial stories land with the right people.

I'm leading investor relations at Carbotura, where I drive capital formation, strategic partnerships, grant acquisition, and investor communications for advanced circular manufacturing facilities. I'm currently executing a $5M CLN raise ahead of a $100M Cornerstone Equity Round.

I co-founded Perspicua Investments to help climate founders become capital-ready: I build the story and investor strategy while my partner builds the model and runs the raise. I work in the gap between pilot and commercial, where qualification, structure, and patient capital determine whether FOAK projects move forward.

Before climate tech, I spent 15 years building communications and brand positioning in regulated markets including pharma, medical devices, cannabis, and residential solar. I also founded aflote, a safety, social network, and knowledge-sharing platform for watercraft owners that reached MVP and attracted acquisition interest.

Experience

Work history, roles, and key accomplishments

Carbotura Capital logoCC
Current

Executive Vice President, IR

Jan 2026 - Present (7 months)

EVP of Investor Relations at Carbotura Inc. and Carbotura Global Trading & Finance AG (SwissCo). I lead capital formation, institutional investor relations, strategic partnerships, grant acquisition, and all investor-facing communications. Currently executing a $5M CLN raise ahead of a $100M Cornerstone Equity Round, while building the financing architecture for a global pipeline of advanced circu

UR Concierge Services Inc. logoUI
Current

Director, Sales & Marketing

Jan 2024 - Present (2 years 7 months)

Worked as Director, Sales & Marketing at UR Concierge Services Inc..

Clean Energy DG logoCD

Director of Strategic Communications

Sep 2024 - Dec 2025 (1 year 3 months)

As the Director of Strategic Communications at Clean Energy DG, I specialize in fostering strong investor relationships and delivering impactful communication strategies. My focus is on ensuring transparent and timely updates for stakeholders and communicating Clean Energy DG's unique offering,

I manage quarterly investor updates, share our progress in Brazil's distributed generation sector, and

crop.zone logoCR

Communications Director

Jun 2025 - Nov 2025 (5 months)

I lead communications at crop.zone, where we're electrifying agriculture with a patented hybrid herbicide system that replaces glyphosate using high-voltage technology and volt.fuel. With 35+ units deployed and strong traction from partners like John Deere, Nufarm, and PepsiCo, we're scaling across a €20B global market. I focus on investor messaging, strategic outreach, and driving visibility for

TELUS logoTE

Senior Comms & Marketing Director, People & Culture

Apr 2019 - Jun 2020 (1 year 2 months)

Worked as Senior Comms & Marketing Director, People & Culture at TELUS.

MSLGROUP logoMS

Senior Account Director

Feb 2016 - Apr 2019 (3 years 2 months)

Worked as Senior Account Director at MSLGROUP.

Faulhaber Communications logoFC

Senior Manager, Strategy and Development

Sep 2015 - Feb 2016 (5 months)

Worked as Senior Manager, Strategy and Development at Faulhaber Communications.

Faulhaber Communications logoFC

Manager, Strategy & Development

Oct 2014 - Sep 2015 (11 months)

Worked as Manager, Strategy & Development at Faulhaber Communications.

Faulhaber Communications logoFC

Account Manager

Feb 2013 - Oct 2014 (1 year 8 months)

Worked as Account Manager at Faulhaber Communications.

Citizen Relations International logoCI

Senior Account Executive

Feb 2012 - Jan 2013 (11 months)

Worked as Senior Account Executive at Citizen Relations International.

The Estée Lauder Companies Inc. logoTI

Global Communications Executive

Dec 2008 - Aug 2010 (1 year 8 months)

Worked as Global Communications Executive at The Estée Lauder Companies Inc..

Education

Degrees, certifications, and relevant coursework

HC

Humber College

Advanced Diploma, Public Relations

2007 - 2010

UT

University of Toronto

Political Science

2004 - 2007

Tech stack

Software and tools used professionally

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