shanaya parasramka

I've supported brand development and operations at BEIGE ME, working across sourcing, sampling, print development, vendor coordination, e-commerce, and digital presence in an early-stage fashion startup.

At Nicobar, I translate brand identity into retail execution through window displays, floor layouts, in-store styling, and brand ambassador work. I've also built customer relationships at Starbucks, developing practical insight into consumer behavior, upselling, and community building.

For Garima Jewels, I planned and executed content strategy across creation, curation, copywriting, and video for exhibitions and campaign launches. I owned social calendars during campaign periods and connected marketing activity with brand storytelling.

With a fashion design education and exposure to New York Fashion Week with Bibhu Mohapatra, I bring a design eye and commercial instinct to growing luxury brands.