Open to opportunities

Affrein Shah

@affreinshah

Message

I build fashion brands through campaign execution, customer journeys, sales growth, and culturally relevant marketing.

India

Message

What I'm looking for

I'm looking to build and grow fashion or consumer brands through brand strategy, campaigns, customer experiences, sales, and cross-functional execution.

I launched drunch, a lifestyle footwear brand, managing business development, marketing, inbound sales, customer journeys, influencer partnerships, and offline pop-ups.

I've also led campaigns, vendor coordination, CRM tracking, activations, and client servicing for And Also and supported merchandising and digital campaigns across fashion brands.

Experience

Work history, roles, and key accomplishments

Current

Founder & Brand Manager

Current

Drunch

Sep 2023 - Present (3 years)

Launched a lifestyle footwear brand, managing end-to-end business development, marketing, and client journeys. Owned sales pipeline and inbound leads, converting prospects into repeat buyers.

Business Development Marketing Client Servicing Sales Pipeline Management Instagram Marketing Influencer Partnerships Event Management Customer Retention

Trainee

SAAB Footwear

Oct 2022 - Dec 2022 (2 months)

Gained exposure to production and making of luxury footwear and execution processes, strengthening negotiation and operational skills.

Footwear Manufacturing Operations Negotiation

Brand Manager

And Also

Feb 2021 - Jul 2022 (1 year 5 months)

Directed marketing campaigns and partnerships, managing agencies, vendors, and cross-functional teams. Drove client servicing initiatives and executed offline brand activations.

Marketing Campaigns Partnership Management Vendor Management Client Servicing CRM Event Management Brand Activation

Merchandising Trainee

Luxury Abode

Oct 2020 - Jan 2021 (3 months)

Managed Shopify backend and supported client servicing across multiple fashion brands. Coordinated content for digital campaigns and contributed to client acquisition efforts.

Shopify Merchandising Client Servicing Digital Campaigns Content Coordination Lead Generation