At Swashaa, I lead social media and brand voice for a jewellery e-commerce brand. I built the function hands-on, initially managing four accounts largely independently, and hold final approval on social content before it goes live.
I work closely with the founding team and coordinate Swashaa’s work with two external social media agencies. I develop campaign concepts and scripts, contribute to product and trend discussions, and write retention marketing copy; some of my suggested jewellery styles were brought into the range.
Earlier, I worked in luxury retail operations at BOGGI MILANO and Zegna in London, maintaining records and reporting while supporting customer experience and brand standards. I also gained digital marketing experience at Rubylex Solutions and Insightal, including publishing content and supporting email marketing.
