
SHANAYA User
@shanayauser1
I build luxury fashion brands through design, retail operations, content, and production coordination.
What I'm looking for
I've supported brand development and operations at BEIGE ME, coordinating sourcing, sampling, print development, vendors, production timelines, e-commerce, and digital presence for an early-stage fashion startup.
At Nicobar, I translate brand identity into window displays, floor layouts, in-store styling, and customer-facing storytelling as a visual merchandising point of contact and brand ambassador. I've also led content strategy and social calendars for Garima Jewels around exhibitions and campaign launches.
My fashion design foundation is strengthened by luxury retail experience at Starbucks, marketing and lead generation work, and first-hand exposure to New York Fashion Week with Bibhu Mohapatra. I bring a trained design eye and commercial instinct to growing luxury brands.
Experience
Work history, roles, and key accomplishments
Fashion Week Exposure
NYFW (Bibhu Mohapatra)
Jan 2026 - Dec 2026 (11 months)
Gained first-hand exposure to global fashion industry operations through fittings, styling, and show-day execution under a working designer's team.
Visual Merchandising POC & Brand Ambassador
Nicobar
Jan 2025 - Jan 2026 (1 year)
Translated brand identity into retail execution through window displays, floor layout, and in-store styling as VM point of contact. Represented the brand across customer-facing and social contexts as Brand Ambassador, linking retail presence with brand storytelling.
Brand Development & Operations
Beige Me
Jan 2024 - Jan 2026 (2 years)
Operated across sourcing, sampling, print development, and vendor coordination within an early-stage fashion startup, gaining full-funnel exposure to how a brand commercializes. Kept production timelines and vendor relationships on track while supporting the brand's e-commerce and digital presence.
Brand Marketing & Content Strategy
Garima Jewels
Jul 2025 - Dec 2025 (5 months)
Planned and executed content strategy including creation, curation, copywriting, and video, timed to exhibition and campaign launches. Owned social calendars end-to-end, effectively running the brand's social media during campaign periods.
Built repeat customer relationships in a high-volume retail environment, developing a working command of consumer behavior, upselling, and community building.
Fashion Week Exposure
London
Jan 2023 - Dec 2023 (11 months)
Gained first-hand exposure to global fashion industry operations through fittings, styling, and show-day execution under a working designer's team.
Marketing & Lead Generation
Youth Leader
Jan 2020 - Dec 2020 (11 months)
Supported digital marketing campaigns and led recruitment and lead-generation efforts, converting leads into engaged participants.
Fashion Design Internship
Papa Don't Preach
Fashion design internship, retail sales, trend research, and international lookbook coordination — early design and market foundations.
Fashion Design Internship
Stitchery
Fashion design internship, retail sales, trend research, and international lookbook coordination — early design and market foundations.
Fashion Design Internship
Escape
Fashion design internship, retail sales, trend research, and international lookbook coordination — early design and market foundations.
Fashion Design Internship
Ranjaana
Fashion design internship, retail sales, trend research, and international lookbook coordination — early design and market foundations.
Education
Degrees, certifications, and relevant coursework
Pearl Academy
Diploma, French Language
Diploma in French Language from Pearl Academy.
Pearl Academy
Undergraduate, Fashion Design
2021 - 2025
Undergraduate degree in Fashion Design from Pearl Academy, completed in 2025.
Pearl Academy
Diploma, Fashion Design
Diploma in Fashion Design from Pearl Academy.
Availability
Location
Authorized to work in
Salary expectations
Job categories
Skills
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