Shalini E

Provided digital marketing, branding, social media management, content creation, paid advertising, and e-commerce consulting for fashion and lifestyle brands. Developed practical marketing strategies to improve online visibility, customer engagement, and brand presence.

Managed digital marketing activities including SEO-focused content, campaign planning, performance marketing, influencer coordination, and customer engagement. Supported online brand visibility and sales growth through integrated digital campaigns.

Developed campaign strategies across email, social media, and display advertising, contributing to a reported 45% increase in online sales, website traffic, and brand recognition. Developed new collections monthly, contributing to a reported 15% increase in retail and wholesale walk-ins, and designed outfits for celebrity clients, contributing to a reported 30% increase in customer loyalty.

Managed office equipment, filing, recordkeeping, and data entry. Coordinated appointments and meetings, maintained office and vendor records, and supported bookkeeping tasks including invoicing, receivables, and budget tracking.

Researched fashion trends and contributed to collection development, with a reported 35% increase in revenue from a successful collection. Collaborated with buyers to select garments and embellishments, contributing to a reported 25% increase in customer satisfaction, and attended trade shows and fashion events that generated a reported 30% increase in revenue.

Pursued a Bachelor of Science in Fashion and Apparel Design.

Completed Higher Secondary Certificate in Commerce.

Completed Secondary School Leaving Certificate.