tiya gupta

I've developed luxury brand concepts and strategy projects including Noctra, an identity-driven fragrance house with a direct-to-consumer growth roadmap, and a proposed Miu Miu beauty line for Gen Z and Millennial audiences.

At Haute Network, I represented fashion and lifestyle brands across digital campaigns and promotional events, creating content that strengthened brand awareness and engagement. Earlier at Suninfra Citypark, I supported marketing research, data analysis, campaign coordination, promotional materials, and cross-functional project execution.

My work combines brand positioning, consumer and competitor research, creative direction, visual merchandising, and fashion storytelling—from a Valentino strategy report and luxury market comparisons to directing and editing a fashion short film exploring Indian cultural identity.