Shamna jerin
@shamnajerin
I lead integrated brand campaigns that grow awareness, leads, and revenue across the GCC.
United Arab EmiratesWhat I'm looking for
At Heiz Group FZC, I own brand strategy, integrated campaigns, agency oversight, SEO, Google Ads, and social media across UAE and GCC markets. I align marketing activity with senior leadership’s brand and revenue objectives while managing budgets and monthly variance reporting.
I’ve led Google Search, Display, YouTube, paid social, content, and SEO programs that increased brand engagement by 25%, awareness by 30%, sales revenue by 20%, and market share by 15%. My work includes ROAS reporting, bid strategy, A/B testing, audience segmentation, technical audits, and organic visibility growth.
Across Heiz Group, Medialinks Marketing Management, Alphacandy Marketing Management, and Reach Advertising & Marketing, I’ve managed client and agency relationships, launched brands, built tracking infrastructure, and delivered multi-channel performance reporting. I also built and mentored a marketing team with a 90% project success rate.
Experience
Work history, roles, and key accomplishments
Marketing Manager
Heiz Group FZC
Jul 2021 - Present (5 years 2 months)
Senior marketing leadership role owning brand strategy, integrated campaigns, stakeholder management, agency oversight, SEO, Google Ads, and SMM across UAE and GCC markets.
Senior Marketing Specialist
Medialinks Marketing Management
Sep 2020 - Jun 2021 (9 months)
Senior agency-side role managing integrated marketing strategy, Google Ads, SEO, and stakeholder reporting for multiple brand clients across the UAE.
Digital Marketing Executive
Alphacandy Marketing Management LLC
Jan 2018 - Aug 2020 (2 years 7 months)
Hands-on digital marketing role covering Google Ads, SEO, social media, branding, eCommerce, and analytics for a diverse UAE and international client portfolio.
Business Consultant
Reach Advertising & Marketing
Sep 2016 - Aug 2017 (11 months)
Consultancy role developing integrated digital marketing strategies for diverse client accounts across the UAE.
Education
Degrees, certifications, and relevant coursework
Bharathiar University
Bachelor of Science, Computer Science
2012 - 2015
BSc in Computer Science from Bharathiar University, India, completed in 2015.
Google AdWords Certified Partner, Digital Marketing
Certified as a Google AdWords Partner, demonstrating proficiency in Google Ads.
Tech stack
Software and tools used professionally
Availability
Location
United Arab EmiratesAuthorized to work in
Salary expectations
Social media
Skills
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