Looking for a job

Shamili User

@shamiliuser

Growth strategy specialist at 250 Circle Inc. who increased client lead generation by 35% with campaign performance dashboards.

India

Message

At 250 Circle Inc., I designed go-to-market execution for a luxury product launch and developed social media content workflows for retail and industrial B2B clients. I also built campaign dashboards that helped increase client lead generation by 35%.

At New Jersey Institute of Technology, I used audience segmentation and AI tools to personalize campaigns, contributing to a 25% increase in audience engagement. I built performance dashboards with SQL and analytics platforms to optimize marketing KPIs.

At Ritchie Media Pvt.Ltd, I planned and executed integrated marketing campaigns and local events. I used Google Analytics and Excel to assess campaign performance, and translated stakeholder requirements into campaign briefs that improved client satisfaction by 30%.

Experience

Work history, roles, and key accomplishments

Growth Strategy Specialist

250 Circle Inc.

Aug 2025 - Jul 2026 (11 months)

Designed end-to-end B2B and consumer go-to-market execution for a luxury product launch, leveraging AI-driven competitive intelligence and targeted positioning. Directed social media strategy and content workflows, built custom tracking dashboards, and standardized client onboarding frameworks, increasing lead generation by 35% and reducing feedback life-cycles by 20%.

AI Competitive Intelligence Social Media Strategy Audience Segmentation Automated Publishing Dashboarding Digital Marketing Lead Generation Project Management Client Onboarding Growth Strategy

Social Media Strategist

New Jersey Institute of Technology

Sep 2023 - May 2025 (1 year 8 months)

Increased audience engagement by 25% and expanded follower base by 15% through advanced audience segmentation and AI tools. Engineered performance dashboards using SQL and analytics platforms, optimizing marketing KPIs by 30% and managing CRM tracking with AI-driven A/B testing.

Social Media Strategy Audience Segmentation AI SQL Analytics Dashboarding CRM A B Testing Reporting Communication Skills

Digital & Performance Marketing Consultant

Ritchie Media Pvt.Ltd

Jun 2022 - May 2023 (11 months)

Planned and executed 10+ integrated marketing campaigns and local events, managing client requirements and coordinating cross-functional teams. Served as primary client-facing liaison for PR and communications, improving client satisfaction by 30% and leveraging Google Analytics and Excel to optimize campaign ROI.