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Shamar MooreSM
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Shamar Moore

@shamarmoore1

Business Intelligence Analyst at Continental Baking Company who recovered 26% of lapsed customer accounts with RFM modeling.

Jamaica
Message

At Continental Baking Company, I recovered 26% of lapsed customer accounts by building an RFM segmentation and purchase-frequency model in Python and Power BI. I also modeled visit-frequency patterns to recommend route schedules that cut missed service stops by 45%.

I eliminated manual KPI compilation with an automated Python reporting pipeline that queries Power BI semantic models, giving senior leadership near real-time revenue visibility. I’m building a production forecasting package at route × SKU × day grain, with backtesting and bias correction.

Previously, at Optimum Trading Limited, I restructured stock policy with ABC inventory classification and built sales and demand forecasts. At Kingston Wharves Limited, I built an Excel/VBA tool to track vehicle movements and yard capacity. I’m Microsoft PL-300 certified and based in Jamaica, available for remote work.

Experience

Work history, roles, and key accomplishments

CC
Current

Sales Analyst (Business Intelligence & Analytics)

Continental Baking Company

Sep 2022 - Present (4 years 1 month)

Recovered 26% of lapsed customer accounts by building an RFM segmentation and purchase-frequency model in Python and Power BI. Cut missed service stops by 45% by modeling visit-frequency patterns and recommending revised route schedules.

Education

Degrees, certifications, and relevant coursework

University of the Commonwealth Caribbean logoUC

University of the Commonwealth Caribbean

Bachelor of Science, Logistics and Operations Management

Grade: 3.47

Pursuing a Bachelor of Science in Logistics and Operations Management with an expected graduation in Spring 2027.

Microsoft logoMI

Microsoft

Microsoft Fabric Analytics Engineer (DP-600), Data Analytics

Currently pursuing the Microsoft Fabric Analytics Engineer certification.

Microsoft logoMI

Microsoft

Microsoft Certified: Power BI Data Analyst Associate (PL-300), Data Analytics

Earned the Microsoft Certified: Power BI Data Analyst Associate certification.

Google logoGO

Google

Google Data Analytics Professional Certificate, Data Analytics

Completed the Google Data Analytics Professional Certificate.

Stanford University logoSU

Stanford University

Statistical Learning with Python, Statistics

Completed the Statistical Learning with Python course.

International Supply Chain Education Alliance logoIA

International Supply Chain Education Alliance

Supply Chain Planning & Strategy, Supply Chain Management

Completed the Supply Chain Planning & Strategy certification.

International Monetary Fund logoIF

International Monetary Fund

Revenue Forecasting and Analysis; VITARA Enterprise Risk Management, Finance and Risk Management

Completed courses in Revenue Forecasting and Analysis and VITARA Enterprise Risk Management.

Tech stack

Software and tools used professionally

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