Laela Baugh
@laelabaugh1
Data analyst driving revenue growth through SQL and visualization.
JamaicaWhat I'm looking for
I am a detail-oriented data analyst with a strong focus on translating complex business requirements into actionable insights using SQL, Excel, and visualization tools.
Over 2+ years I have driven measurable revenue and efficiency gains across hospitality, retail, and e-commerce, including increasing ancillary revenue 12% YoY at Sandals Resort and boosting average revenue 28% for a portfolio of vacation rentals.
I founded and scaled a short-term rental management company, built dynamic pricing and forecasting tools, and delivered data-driven growth strategies that raised client RevPAR 31% above market averages.
I enjoy stakeholder engagement, process optimization, and building automated dashboards and predictive models to support decision-making and operational improvements.
Experience
Work history, roles, and key accomplishments
Marketing Analyst
Sandals Resort
May 2025 - Dec 2025 (7 months)
Analyzed USD$4.2M+ in revenue using Excel and Power BI to identify spend patterns and customer segments, supporting pricing and bundling strategies that increased ancillary revenue 12% YoY and improved campaign conversion from 3.8% to 4.3%.
Founder / Director of Business Development
Xanadu Homestay Management
Apr 2023 - Jun 2025 (2 years 2 months)
Founded and scaled a short-term rental management business managing 11 properties, implemented a dynamic pricing and forecasting tool that increased average revenue 28% and maintained 80%+ occupancy while driving client RevPAR 31% above market.
Sales & Operations Analyst
Jampak Books
May 2023 - Sep 2024 (1 year 4 months)
Led analysis of e-commerce checkout and operations, identifying a 15% revenue loss source and driving redesign that improved conversion 22%; built automated Excel and SQL dashboards reducing manual reporting time 35% and supporting 13% revenue growth.
Education
Degrees, certifications, and relevant coursework
Florida International University
Bachelor of Business Administration, International Business
Completed a Bachelor of Business Administration with a focus on International Business, graduating in December 2024.
Tech stack
Software and tools used professionally
Availability
Location
JamaicaAuthorized to work in
Job categories
Skills
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