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Ruchita Shetty

@ruchitashetty

Business Tech Associate Lead at IIDE - The Digital School, automating marketing workflows and saving teams 290+ hours monthly.

India

Message

What I'm looking for

I’m looking to help teams fix messy processes, fragmented reporting, and broken customer journeys by automating workflows and removing manual bottlenecks.

At IIDE - The Digital School, I architect AI chatflows and connect business systems with automated data pipelines. My workflow automation across WhatsApp and email saved 290+ monthly team hours, and I created growth and attribution dashboards for channel ROI analysis.

I started in SEO, working across technical, on-page, and off-page optimization. At IIDE, I supported a headless CMS migration and developed SEO and conversion initiatives, including landing page redesigns and lead-generation improvements.

Experience

Work history, roles, and key accomplishments

Current

Associate Lead - Business Tech

Current

IIDE - The Digital School

May 2025 - Present (1 year 5 months)

- Architected dynamic AI chatflows on Chat360, replacing static user flows to maximize real-time lead capture and engagement.
- Built automated end-to-end data pipelines using n8n, Make, and Webhooks to connect Yellow.ai, Zoho Flow and CRMs seamlessly.
- Saved 290+ monthly team hours (15% bandwidth) by automating lifecycle messaging journeys across WhatsApp and Email.
- Designed executive growth a

Associate Team Lead - SEO

IIDE - The Digital School

Apr 2024 - Apr 2025 (1 year)

- Managed a cross-functional team of 2 SEO specialists and 3 content writers while owning end-to-end technical, on-page, and off-page SEO strategy for IIDE’s flagship programs and key blog assets.
- Led the technical SEO strategy for a full website migration to a headless CMS, using Screaming Frog to create a complete pre-migration page inventory and ensure seamless preservation of site structure

SEO Associate

IIDE - The Digital School

Apr 2023 - Jul 2024 (1 year 3 months)

- Fully owned the organic growth strategy for IIDE’s flagship digital marketing course; directly managed a team of 2 internal SEO interns and oversaw end-to-end workflows across technical, on-page, and off-page tracks.
- Engineered a rigorous on-page audit framework analyzing keyword gaps, competitor strategies, and semantic relevance; systematically restored dropping ranks by modernizing legacy c