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Shailly Priya

@shaillypriya

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I drive global PC go-to-market strategy, product launches, and alliance marketing across premium consumer technology.

India

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What I'm looking for

I'm looking to lead go-to-market, product marketing, and growth initiatives where I can connect market insight, cross-functional execution, and global launch strategy to deliver measurable business impact.

At Lenovo, I drive global PC strategy and go-to-market for Premium Laptops & Accessories, aligning WW, GEO, BU, and Alliance teams for Yoga, Ecosystem, and Desktop launches.

I develop integrated marketing and activation plans across brand, product marketing, e-commerce, retail, events, and advocacy. I also lead alliance marketing with Microsoft and Qualcomm, and delivered a Consumer Training Academy pilot reaching 40,000+ learners.

Previously, I generated INR 3 crore+ in ad revenue at ShareChat through tailored GTM and creative strategies, and led growth initiatives at Urban Company spanning UI/UX, pricing, research, and partner onboarding.

Experience

Work history, roles, and key accomplishments

Current

Global PC Strategy and GTM Specialist

Current

Lenovo

Mar 2025 - Present (1 year 6 months)

Partners across WW, GEOs, BU, and Alliances teams to align priorities and marketing deliverables for global product launches. Leads IMC plans, launch assets, and activation plans, and manages global weekly cadence with GEOs.

Go To Market Strategy Product Launch Marketing Stakeholder Management Competitive Intelligence Microsoft Qualcomm Customer Training Ecommerce Retail Events Advocacy IMC Planning KPI Tracking Alliance Marketing

Sales Strategy Manager, Ads (GTM & Creative Strategy)

ShareChat

May 2023 - Feb 2025 (1 year 9 months)

Spearheaded revenue generation of INR 3 crore+ by crafting tailored digital ad solutions for diverse clients. Designed and executed GTM strategies and campaign roadmaps, leveraging data visualization tools for data-driven decisions.

Go To Market Strategy Digital Advertising Data Visualization BigQuery Redash Sales Strategy Cross Functional Collaboration Leadership Training Sales Enablement Problem Solving

Senior Manager – Growth

Urban Company

Jul 2022 - Jan 2023 (6 months)

Revamped UC App UI/UX for 'Luxe' via real-time decisioning and added new SKUs to boost user interaction. Ran consumer research and competitor benchmarking to optimize pricing and launched a drill pilot in Bangalore.

Product Management UI UX Consumer Research Competitive Benchmarking Pricing Strategy Market Research Cross Functional Collaboration Growth Strategy Competitor Benchmarking Pricing Optimization Product Launch

Business Development Intern

Astrome Technologies

Apr 2021 - Jul 2021 (3 months)

Conducted market research and competitive benchmarking against 10+ industry players to identify top expansion partners across Europe, USA, and Asia. Strategized and finalized top companies for the 'Unreasonable' project.

Market Research Competitive Benchmarking Business Development Partnership Strategy

Fundraising Assistant

Oxfam India

Dec 2017 - Jul 2019 (1 year 7 months)

Conducted market scan of 30+ corporate donors and managed CSR relationships to mine corporate budgets. Orchestrated customer relationships and organized employee engagement programs with corporate partners for fundraising.

Fundraising CSR Corporate Relations Customer Relationship Management Event Management Market Research Employee Engagement