Open to opportunities

Shadi Salameh

@shadisalameh

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I grow premium brands through CRM, regional strategy, and revenue-focused marketing.

Palestine, State of

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What I'm looking for

I'm focused on Regional Head of Marketing or Brand Strategy Director roles where I can lead P&L, CRM and digital transformation, regional brand strategy, and high-performing teams to build premium-brand growth and customer value.

At BMW, Geely, and Mitsubishi Motors, I lead marketing, brand, and CRM operations across Palestine, delivering a 12% revenue increase through strategic partnerships and increasing customer lifetime value by 20% through SaaS-based CRM segmentation and journey mapping.

Over 15+ years across the UAE and Levant, I've helped brands including Ooredoo, du, and clients across telecom, automotive, and startups strengthen growth, retention, and brand equity. I combine P&L ownership, regional market integration, data-driven customer strategy, and high-performing teams to deliver measurable outcomes, including churn reductions of up to 45% and digital engagement above luxury-sector benchmarks.

Experience

Work history, roles, and key accomplishments

Current

Head of Marketing, Brand & CRM

Current

BMW , Geely, and Mitsubishi Motors

Apr 2022 - Present (4 years 4 months)

● Directed all marketing operations and P&L, delivering a 12% revenue increase by negotiating and onboarding strategic partnerships with Geely, Aisun, and AiPower.
● Acted as the primary strategic link between Palestine and BMW AG (Munich and Dubai) to align luxury brand standards with local market nuances while accelerating approval cycles.
● Built and integrated SaaS based CRM logic from the gro

Head of Client Strategy – Marketing & Communications

Pro Dimensions

Aug 2014 - Mar 2022 (7 years 7 months)

● Acted as strategic CMO partner for 15+ diverse clients across telecom, automotive, and startup sectors, delivering revenue models and forecasting that clarified financial pathways and strengthened strategic decision-making.
● Designed and executed integrated communication strategies for multi-regional projects across Levant and GCC, ensuring brand consistency for portfolios valued at €2M+ annual

Communication Resources Analytical Skills Budgeting Business Strategy Marketing Management

Marketing Consultant

Abraham Path Initiative

Jan 2014 - Jul 2014 (6 months)

• Developed and executed a dynamic multi-channel marketing and communications strategy for API, resulting in a 30% increase in website traffic and a 25% rise in user engagement.
• Leveraged advanced analytics to analyze and monitor online key performance indicators (KPIs) and effectively measure the return on investment (ROI) of campaigns, enabling data-driven decision-making and continuous optimi

Budget Management Presentation Skills Marketing Budget Management Negotiation Arabic Stakeholder Engagement Microsoft Office Content Marketing Interpersonal Communication English Interpersonal Skills

Marketing Supervisor

Ooredoo Palestine

Sep 2009 - Dec 2013 (4 years 3 months)

• Managed end-to-end marketing projects, overseeing design, implementation, and evaluation phases, while supporting a 20% increase in user acquisition through impactful campaigns that drove a 5% revenue growth.
• Demonstrated exceptional expertise in reducing prepaid churn rate by 30% and post-paid churn rate by 45% through the implementation of highly effective customer retention strategies and

Enterprise Support Specialist

Oct 2006 - Sep 2009 (2 years 11 months)

• Played a key role in building and executing the CRM and fulfillment projects, ensuring successful implementation and improved customer experience.
• Developed annual account plans for 10 corporate accounts, maximizing revenue generation and strengthening business partnerships.
• Coordinated with technical teams to successfully deliver services, ensuring timely and effective project completion.