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Sergiy Solonenko

@sergiysolonenko

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Platforms Sales Engineer who builds data-driven GMP solutions and ABM performance strategies for B2B growth.

Canada

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What I'm looking for

I want to help companies connect ABM, performance marketing, and creativity with analytical rigor—building GMP architecture, activation, and measurement that hits KPIs and R.O.I. targets. I enjoy partnering with strategy and implementation teams to close technical gaps.

I’m a Platforms Sales Engineer focused on turning complex advertiser and martech needs into workable Google Marketing Platform solutions. At HubSpot, I lead discovery sessions with C-level stakeholders, map business needs to technical outcomes, and design custom solution architecture decks for full-funnel data integration, activation, and measurement.

Previously, as SA360/ABM Team Lead at Brainlabs, I delivered search Ads 360 and GMP stack client consulting, supported external/internal GMP enablement, and built tech maturity frameworks that accelerate adoption. I also ran Google Marketing Platform tech maturity projects and guided ABM efforts using tools like 6sense and RollWorks.

In my Senior Digital Marketing Consultant roles at Cardinal Path | Merkle | Dentsu, I conducted tech maturity audits and designed end-to-end measurement capabilities to improve attribution and performance across the GMP stack. I combined strategic and tactical performance marketing, supporting budgets from 50K/month to 200K/month while aligning KPIs with enterprise growth goals.

Earlier in my career, I managed performance marketing and media planning across search, programmatic, and paid social at DFO Global Performance Commerce, and handled SEO/SEM account leadership and optimization work at Pedestal Search. I bring a “data-informed and AI-driven approach” to media execution—while continuously learning AI/ML—to help teams reach R.O.I. goals on time and within budget.

Experience

Work history, roles, and key accomplishments

Current

Platforms Sales Engineer

Current

HubSpot

Feb 2025 - Present (1 year 4 months)

Led discovery sessions with C-level stakeholders to translate business needs into GMP-based technical solution architecture decks, enabling full-funnel data integration, activation, and measurement strategies. Provided hands-on implementation support and sales enablement to help clients close technical gaps and accelerate GMP adoption.

SA360 CM360 DV360 GA4 ABM Solution Architecture Data Integration

Current

SA360/ABM Team Lead

Current

Brainlabs

Dec 2022 - Present (3 years 6 months)

Consulted clients on Search Ads 360 and GMP, delivering SA360 external/internal product support and training to boost adoption. Led tactical and strategic ABM and GMP maturity projects, leveraging platforms including 6sense, RollWorks, ResearchGate, and LinkedIn alongside programmatic Ad-Tech.

SA360 CM360 ABM GMP Maturity Projects Client Training 6Sense RollWorks LinkedIn Programmatic

Senior Digital Marketing Consultant

Cardinal Path

Dec 2020 - Dec 2022 (2 years)

Conducted GMP tech maturity audits and designed end-to-end measurement capabilities across SA360, CM360, and programmatic media to align KPIs and attribution to business goals. Delivered strategic performance marketing and ABM support for enterprise clients managing $50K–$200K/month budgets.

SA360 CM360 Programmatic Media ABM Strategy KPIs Performance Marketing

Digital Marketing Consultant

Cardinal Path

Apr 2017 - Dec 2020 (3 years 8 months)

Provided strategic media consulting and account management for B2B and B2C brands, including multi-touchpoint customer journey analysis and data-informed media planning for $50K–$200K/month budgets. Supported ABM and digital transformation through Google Marketing Platform initiatives and inbound programs such as webinars, office-hours, and content optimization.

Performance Marketing ABM Paid Search Paid Social Stakeholder Management

Demand Generation Manager

DFO Global Performance Commerce

Jun 2016 - Mar 2017 (9 months)

Managed performance marketing and media planning across e-commerce, hospitality/tourism, education, tech, and B2B SaaS portfolios spanning paid search, programmatic, and paid social. Aligned media campaigns to business KPIs through executive/board reporting and executed B2B SaaS user acquisition and affiliate marketing to support MRR growth and churn reduction.

Performance Marketing Paid Search Programmatic Advertising Paid Social Media Planning KPIs User Acquisition Affiliate Marketing Stakeholder Management Executive Briefings

Digital Account Manager

Pedestal Search

May 2015 - Jun 2016 (1 year 1 month)

Managed 10 SEO/SEM agency accounts and mentored a junior search marketing team of 2 on SEO and SEM best practices. Led SEM/SEO strategy and campaign execution across Google Ads, Microsoft Ads (Bing Ads), Facebook, and LinkedIn, including landing page A/B testing and $10K/month budget optimization via remarketing and campaign audits.