Kanwar Gaba
@kanwargaba
Strategic MarTech architect delivering data-driven personalization, analytics, and CDP integrations.
CanadaWhat I'm looking for
I am a Strategic MarTech consultant with 9+ years designing and implementing enterprise-grade digital marketing ecosystems for financial institutions and global brands. I specialize in Web SDK deployment, CDP integration, personalization frameworks, advanced analytics, and leveraging Python, SQL and cloud platforms to build scalable data pipelines and predictive models.
I have led implementations of Adobe Experience Cloud, Google Stack and Salesforce Marketing Cloud, designed tagging infrastructures and AI/ML-driven personalization models, and aligned cross-functional teams to deliver measurable business outcomes such as increased lead generation, reduced reporting time, and improved customer engagement.
Experience
Work history, roles, and key accomplishments
KIVolunteer Organizer
Khalsa Aid International
Jan 2021 - Present (4 years 10 months)
Led donor outreach and social media campaigns for humanitarian aid and organized blood donation drives and winter relief efforts across Canada to support community relief initiatives.
SCArchitected web and mobile SDKs and tagging infrastructure across global banking platforms; deployed Adobe Analytics + Launch for real-time tracking and built KPI dashboards. Developed Python-based predictive models and AI-driven personalization in Adobe Target, improving engagement and reducing churn risk.
TMDesigned MarTech architecture integrating CDPs, DMPs, and personalization engines to support omnichannel marketing and defined stack optimization roadmaps. Led analytics deep-dives on GMV and traffic and supported CI/CD deployments for scalable delivery.
Director of Digital Marketing
Wurth Canada
Sep 2021 - Jun 2022 (9 months)
Defined and implemented CDP integrations and managed the Adobe Experience Cloud stack to orchestrate campaigns and personalization at scale; applied Python ML models to optimize targeting and launched personalized loyalty programs to boost retention.
Developed audience strategies using CDP, SFMC, and LiveRamp to enable loyalty and CRM activations; implemented SDK tagging and built behavioral models with Python and Databricks to improve personalization and churn prediction.
Digital Analytics Manager
Envirotech Office Systems
Mar 2017 - May 2021 (4 years 2 months)
Built a Marketing Data Hub on Google Cloud and AEP to centralize audience strategy and analytics; increased lead generation 60% and website traffic 40% while reducing reporting time by 50% through automation and dashboards.
Education
Degrees, certifications, and relevant coursework
CUCarleton University
Master of Engineering, Electrical & Computer Engineering
Completed a Master of Engineering in Electrical & Computer Engineering, focusing on engineering principles applicable to computing and electronics.
Punjab Technical University
Bachelor of Technology, Computer Science Engineering
Completed a Bachelor of Technology in Computer Science Engineering with foundational coursework in software and systems engineering.
Tech stack
Software and tools used professionally
Availability
Location
CanadaAuthorized to work in
Job categories
Skills
Interested in hiring Kanwar?
You can contact Kanwar and 90k+ other talented remote workers on Himalayas.
Message KanwarFind your dream job
Sign up now and join over 100,000 remote workers who receive personalized job alerts, curated job matches, and more for free!
