sergio Parraga
@sergioparraga
I turn B2B content, campaigns, and sales enablement into measurable pipeline growth.
ColombiaWhat I'm looking for
At the British Council, I lead regional marketing across eight Latin American markets, turning multi-channel campaigns, content, events, and sales enablement into measurable demand. I broke the Women in STEM application record with 846 successful applications, generated 3.5M+ campaign views, and helped drive 200% year-on-year growth in programme registrations.
I've built AI-first workflows using HubSpot, Claude, Notion, and performance reporting to improve campaign visibility and reduce reporting time by 30%. Earlier at P&G, I delivered an influencer-led campaign that increased multivitamin sales on Rappi by 40%.
Experience
Work history, roles, and key accomplishments
Regional Marketing Manager
British Council
Jun 2025 - Present (1 year 2 months)
Owned end-to-end campaign execution for Women in STEM, breaking application records with 846 applications (+41% above average). Built an AI-first marketing workflow integrating HubSpot and Claude, reducing reporting time by 30%.
Regional Marketing Officer
British Council
Apr 2023 - May 2025 (2 years 1 month)
Managed digital marketing across 8 markets, generating 3.5M+ views in B2B campaigns and driving 200% YoY growth in registrations. Coordinated 40+ campaign launches with external agencies, delivering 95% of assets on time.
Executed digital, ATL, and BTL campaigns, driving a +40% increase in multivitamin sales on Rappi through an influencer-led campaign. Built an end-to-end business case approved by the executive committee.
Education
Degrees, certifications, and relevant coursework
The Chartered Institute of Marketing (CIM)
Certificate, Marketing
2023 - 2023
Applied Marketing Certificate from the Chartered Institute of Marketing.
British Council
IELTS Academic, English Language
2022 - 2022
Grade: C1 (Band 7.5)
IELTS Academic certification with an overall band score of 7.5 (C1 level).
Pontificia Universidad Javeriana
Bachelor of Arts, Communication and Media Studies
2017 - 2022
Bachelor of Arts in Communication and Media Studies with a minor in Journalism.
Tech stack
Software and tools used professionally
Availability
Location
ColombiaAuthorized to work in
Job categories
Skills
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