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Sergio Cristales

@sergiocristales

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I lead luxury spa operations that grow revenue, profitability, and exceptional guest wellness experiences.

Mexico

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What I'm looking for

I'm looking to lead luxury spa and wellness operations where I can grow revenue, strengthen profitability, develop teams, and create standout guest experiences.

I've led luxury spa and wellness operations for Nobu Hotel & Residences, The Cape, a Thompson Hotel, Meliá Hotels International, and Marina Fiesta Resort in Los Cabos.

At Nobu, I sustained average monthly sales above $125,000 USD, maintained profitability above 65%, and helped make the department a top performer from May through July.

At The Cape, I managed QA and brand compliance, implemented Spa Check hygiene audits, redesigned treatments and wellness activities, and delivered average monthly sales of $110,000 USD.

As Cluster Spa Director for Paradisus and ME Cabo, I standardized multi-property operations, led the ME Cabo Spa reopening, and drove financial performance, menu redesigns, wellness programming, SOPs, and team development.

Experience

Work history, roles, and key accomplishments

SPA Manager

Hotel & Residences Nobu

Jun 2025 - Aug 2026 (1 year 2 months)

Lead comprehensive spa management aligned with Nobu brand standards, overseeing daily operations and driving continuous improvement. Achieved top department performance with sustained average monthly sales over $125,000 USD and maintained profitability above 65%.

Book4Time SpaSoft Opera Opera Cloud PMS Timesoft SAP Microsoft Office KPI Tracking Financial Management Team Leadership

SPA Manager

The Cape, a Thompson Hotel

Jan 2024 - Jun 2025 (1 year 5 months)

Managed spa operations ensuring compliance with QA standards and brand protocols, implemented Spa Check audits, and redesigned treatments to elevate guest experience. Achieved average monthly sales of $110,000 USD with an average ticket of $145 USD.

Book4Time SpaSoft Opera Opera Cloud PMS Timesoft SAP Microsoft Office QA Compliance Spa Check Menu Design

Cluster SPA Director

Paradisus & ME Cabo Resort, Meliá Hotels International

Sep 2020 - Jan 2024 (3 years 4 months)

Directed spa operations across multiple properties, standardizing processes and leading financial management and growth strategy. Achieved average monthly sales of $90,000 USD and led the reopening and redesign of wellness activities.

Book4Time SpaSoft Opera Opera Cloud PMS Timesoft SAP Microsoft Office Financial Management Strategic Planning Team Leadership

SPA Director

Marina Fiesta Resort

Jan 2018 - Jan 2020 (2 years)

Led the spa and wellness area, ensuring quality standards and developing wellness programs. Led the full redesign of the spa menu and established quality standards and service protocols.