At GNO Partners, I own Amazon strategy for 20–25 six- to eight-figure brands, setting priorities across profitability, catalog, launches, and advertising. I rebuilt pricing, promotions, and relaunch strategy for a ~$1M/month brand, increasing monthly revenue 43% and profit 62% within 90 days.
I've advised eCommerce brands with more than $40M in combined revenue and over $2M in annual advertising budgets, leading Amazon growth, catalog expansion, product launches, organic ranking, and international marketplace entry. I use SQL and Power BI to turn sales and advertising data into practical pricing, launch, and profitability decisions.
I also led three Amazon brands and a team of five PPC managers at Jeff's Brands, growing combined revenue from ~$10M to ~$13M while improving profitability. I evaluate each business like an owner: identify the constraint limiting growth, then build and execute the plan to remove it.
