Looking for a job

guy gordon

@guygordon

Message

I build category-defining brands and narratives for complex organisations.

Israel

Message

What I'm looking for

I'm looking to own and define an emerging category, solve the underlying positioning question first, and build the narrative, messaging and communications function that makes a complex business clear to its market.

I've spent 25 years turning complex organisations into clear, commercially useful brands. My work has ranged from creating "The Young Europeans" for Kosovo to building "Outwit Complexity" with Guidehouse's CEO for 20,000 people across 50+ locations.

As Amazon Web Services' Founding Storyteller, I built narrative frameworks that made a technically dense global portfolio legible to buyers, partners and internal teams. At T3 Defense, I built corporate communications from scratch, spanning corporate narrative, executive communications, investor messaging and public announcements.

I've repositioned Dealhub as a Revenue Lifecycle Management platform, contributing to lifts in paid LinkedIn CTR, enterprise demos and average deal size. For Moovcare, I reframed a digital therapeutic around oncologists' concerns, redesigned its app, website and identity, and helped support its recognition for reimbursement in France.

I also build functions and teams, not just platforms. At OpenDor Media, I helped grow Jerusalem U into the world's largest Jewish and Israel-related media group with revenue up fourfold, while at Surgimate I built digital marketing from zero as the company scaled into US SaaS and was acquired by private equity.

Experience

Work history, roles, and key accomplishments

Current

Freelance Brand Strategist

Current

Capri

Jan 2018 - Present (8 years 8 months)

Advising CEOs, CMOs and founders on brand strategy, positioning, narrative and investor communications.

Brand Strategy Positioning Narrative Investor Communications

Head of Communications

T3 Defense

Jan 2025 - Jan 2026 (1 year)

Built the corporate communications function from scratch for a publicly traded defence technology company, including corporate narrative, executive communications, investor messaging and public announcements.

Corporate Communications Executive Communication Investor Communications Public Relations

Founding Storyteller

Amazon Web Services

Jan 2021 - Jan 2022 (1 year)

The first dedicated storytelling role in the company. Built the narrative frameworks that made one of the world's most technically dense portfolios legible to global buyers, partners and internal teams.

Storytelling Narrative Structure Technical Communication Content Strategy

Fractional Creative Director

OpenDor Media

Jan 2018 - Jan 2020 (2 years)

Led brand, creative and content. Built and managed multi-disciplinary teams of writers, designers, filmmakers and campaign managers.

Creative Direction Brand Management Content Strategy Team Leadership

Co-founder and Strategy Partner

K&CO

Jan 2017 - Jan 2020 (3 years)

Co-founded and ran a brand strategy practice serving technology, healthcare and public-sector clients internationally.

Brand Strategy Business Development Client Management

Fractional Creative Director

Surgimate

Jan 2014 - Jan 2020 (6 years)

Built the digital marketing discipline from scratch and took the company from small on-premise software to a scaled US SaaS business, multiplying revenue and expanding the customer base. Subsequently acquired by private equity.

Digital Marketing SaaS Revenue Growth Marketing Strategy

Director, Brand Strategy

PICO Partners

Jan 2016 - Dec 2016 (11 months)

In-house brand strategy and creative direction for a venture capital firm and its portfolio companies.

Brand Strategy Creative Direction Venture Capital

Marketing Director

Glide

Jan 2012 - Jan 2013 (1 year)

Led marketing initiatives for Glide.

Marketing Leadership

Senior Strategic Planner

Saatchi & Saatchi

Jan 2007 - Jan 2012 (5 years)

Brand and communications strategy across five continents. Clients included Coca-Cola, Procter & Gamble, Ford, Ferrari, Remy Martin and the Government of Kosovo.

Brand Strategy Communications Strategy Client Management