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Nadav AmirNA
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Nadav Amir

@nadavamir

Organic growth leader at iFOREX, directing a $2M+ global budget and integrating GEO/AEO into digital growth.

Israel
Message

At iFOREX, I direct the global organic growth and inbound roadmap, aligning SEO, content, and digital properties with product and business KPIs. I manage a $2M+ acquisition budget and work with Paid Performance teams to optimize blended CAC.

At iFOREX, I’ve also integrated Generative Engine Optimization (GEO/AEO) into global digital properties and use Power BI and Tableau to track organic journeys through product conversion.

Before iFOREX, I led SEO at iFOREX and worked on organic acquisition at ARTLIST, a high-scale creative assets SaaS. At ARTLIST, I partnered with Product and R&D on site architecture improvements and ran CRO initiatives using A/B testing and event tracking.

Earlier, I directed the inbound marketing department at ESN GLOBAL MEDIA LTD., covering SEO, Content, Social Media, and ORM. My experience also includes global acquisition, agency management, and collaboration with PPC and Affiliate teams.

Experience

Work history, roles, and key accomplishments

IF

SEO Team Leader

iFOREX

Jan 2024 - Jan 2025 (1 year)

Led the department's transition to an integrated growth model, overseeing strategy and execution for global lead generation and conversion. Streamlined workflows between Marketing and R&D teams to accelerate technical SEO and on-page deployments.

AR

Senior SEO Specialist

Artlist

Jan 2021 - Jan 2024 (3 years)

Partnered with Product and R&D teams to design and execute complex site architecture improvements, driving sustainable global traffic growth. Drove CRO initiatives through A/B testing and event tracking to optimize the onboarding funnel.

WG

Senior Digital Marketing & Growth Expert

Webpals Group

Jan 2018 - Jan 2021 (3 years)

Managed organic acquisition funnels in hyper-competitive global niches, collaborating on UX/UI and technical SEO to improve user engagement and ROI. Structured targeted link-building and content marketing strategies under budget constraints.

EL

Head of SEO & Inbound Marketing

ESN Global Media Ltd.

Jan 2015 - Jan 2018 (3 years)

Directed the end-to-end inbound marketing department, managing SEO, Content, Social Media, and ORM teams to drive brand visibility. Partnered with internal PPC and Affiliate teams to synchronize campaigns and maximize market Share of Voice.

AV

SEO Expert

AvaTrade

Jan 2014 - Jan 2015 (1 year)

Provided SEO expertise to support organic growth and search visibility.

AN

SEO & Social Media Manager (France)

anyoption

Jan 2013 - Jan 2014 (1 year)

Managed SEO and social media activities for the French market.

TG

Social Media Manager

tag - Media Group

Jan 2013 - Dec 2013 (11 months)

Managed social media presence and engagement for the media group.

YA

iPad Domain Team Editor and Manager

Yedioth Aharonot

Jan 2011 - Jan 2013 (2 years)

Edited and managed the iPad domain team, overseeing content production and team coordination.

Education

Degrees, certifications, and relevant coursework

Ariel University logoAU

Ariel University

MBA, Marketing

Pursued an MBA with a specialization in Marketing.

The College of Management Academic Studies logoTS

The College of Management Academic Studies

BA, Communications and Management

Earned a Bachelor of Arts in Communications and Management.

CM

College of New Media

Diploma, Digital Marketing and Advertising

Completed a diploma in Digital Marketing and Advertising.

Tech stack

Software and tools used professionally

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