At iFOREX, I direct the global organic growth and inbound roadmap, aligning SEO, content, and digital properties with product and business KPIs. I manage a $2M+ acquisition budget and work with Paid Performance teams to optimize blended CAC.
At iFOREX, I’ve also integrated Generative Engine Optimization (GEO/AEO) into global digital properties and use Power BI and Tableau to track organic journeys through product conversion.
Before iFOREX, I led SEO at iFOREX and worked on organic acquisition at ARTLIST, a high-scale creative assets SaaS. At ARTLIST, I partnered with Product and R&D on site architecture improvements and ran CRO initiatives using A/B testing and event tracking.
Earlier, I directed the inbound marketing department at ESN GLOBAL MEDIA LTD., covering SEO, Content, Social Media, and ORM. My experience also includes global acquisition, agency management, and collaboration with PPC and Affiliate teams.

