FGFyodor Godovanets
@fyodorgodovanets
Senior Product Manager (MBA) scaling B2B SaaS, marketplaces, and PLG growth.
IsraelWhat I'm looking for
I am a Senior Product Manager with 5+ years driving growth for B2B SaaS, marketplaces, and self-serve PLG funnels across the US, EU, and Israel. I specialize in turning ambiguous product areas into measurable roadmaps through discovery, experimentation, and cross-functional execution.
At NoviSign and prior companies I owned activation, onboarding, and retention workstreams, leading A/B tests and UX changes that increased trial-to-paid conversion, boosted activation rates, and reduced churn. I have experience improving GTM and automation in HubSpot, optimizing websites and demo funnels, and shipping operational features that accelerate time-to-value.
I also founded an AI SaaS content agent side project, taking it from zero to MVP with self-serve onboarding and low-touch PLG workflows. I bring a data-driven, JTBD-informed approach, strong cross-functional leadership, and hands-on experience with analytics, experimentation, and product delivery tools.
Experience
Work history, roles, and key accomplishments
Senior Product Manager
NoviSign Digital Signage
Nov 2024 - Present (1 year 2 months)
Owned activation and retention for a B2B SaaS CMS, increasing 30-day activation by 28% and improving 90-day retention through onboarding and trial optimization; led A/B tests that raised trial-to-paid conversion by 23%.
Product Owner
AI SaaS Content Agent
Jan 2024 - Present (2 years)
Founded and took an AI SaaS from zero to MVP, designing self-serve onboarding and low-touch PLG workflows as a solo PM using no-code tools and AI prompts.
Product Manager
Goods
Jan 2023 - Nov 2024 (1 year 10 months)
Owned product strategy and roadmap for a B2B ERP SaaS, reworked website and onboarding to drive 65% growth in demo requests and implemented HubSpot GTM automations that increased revenue by 20% while lowering CAC.
Product Manager
Izgut Ltd.
Feb 2022 - Jan 2023 (11 months)
Owned e-commerce marketplace experience, driving 55% YoY GMV growth through UX and funnel optimizations, launching loyalty and AI recommendations that improved retention by 35% and reduced cart abandonment by 20%.
Product Manager
SOS Children’s Villages
Jul 2020 - Feb 2022 (1 year 7 months)
Owned donor-facing B2C SaaS flows, reducing CAC by 40% via funnel experimentation and A/B testing and simplifying onboarding and subscription flows to improve paid conversion and renewals.
Education
Degrees, certifications, and relevant coursework
BUBar-Ilan University
Master of Business Administration, International Business / Management
Pursuing an International MBA at Bar-Ilan University with expected completion in 2025, focused on product management and go-to-market strategies.
RHRussian State University for the Humanities
Bachelor of Arts, Media & Communications
Completed a Bachelor of Arts in Media & Communications, covering media theory, communications practices, and related coursework.
Availability
Location
IsraelAuthorized to work in
Job categories
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