At PaidHR, I lead brand, communications, and product marketing, including the go-to-market launch of an employee loan marketplace that enabled ₦50 million in loan disbursements in its first month. I also led PaidHR’s market expansion into five new states, contributing 18% of regional revenue through integrated campaigns.
Previously at PaidHR, I developed the brand narrative and led the rebrand from Pade to PaidHR, while growing the “Before You Get Paid” newsletter to 20,000+ subscribers. Earlier, I supported PR and executive communications as a Communications Specialist; I also delivered client campaigns at RAAXO SYNERGY and SEO content for SMEs as a freelancer.
