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selene ru

@seleneruscica

Polymathic Product Designer. I turn complex AI, Saas & B2B, challenges into high-impact, scalable experiences grounded in User Psychology.

Italy

Message

What I'm looking for

I’m looking for a remote, long-term role (ideally full-time) where I can grow both professionally and personally, contribute to real products, and collaborate with motivated teams of any size. I value learning, ownership, and thoughtful product development.

I don’t just design screens; I architect meaningful, high-impact experiences that bridge the gap between human behavior and digital scalability. With a background in Psychology and Visual Communication, I approach every project as a cognitive challenge, ensuring that every interaction is intentional, accessible, and data-driven.

I am a polymathic designer committed to continuous self-refinement. Whether I’m mastering new AI models, refining my coding synergy in React, or studying a new language, I thrive in highly challenging environments where complexity is the baseline.

Why work with me:

Proven Efficiency: I architected B2B SaaS workflows that reduced multi-step processes by 35% and cut admin task times from 4.2 to 1.9 minutes.
Scalable Thinking: I’ve built documented systems of 60+ Figma components, ensuring seamless, production-ready handoffs for remote engineering teams.
AI Integration: I specialize in Agent Orchestration and "Smart Templates" to minimize Time-to-Value in complex automation products.
User-Centric Results: My narrative-driven approach increased average session durations by over 100% (from 45s to 99s).

I am looking for bold challenges where design is a strategic lever for growth, not just a visual layer.

Experience

Work history, roles, and key accomplishments

Current

Product Designer

Current

Freelance

Jan 2025 - Present (1 year 2 months)

Digital Product Designer leading end-to-end B2B/B2C processes.

SaaS AI: Streamlined workflows by 35% and cut output generation to 2 clicks via iterative testing.

Caffeinated Ink: Redesigned admin dashboards, reducing task time from 4.2 to 1.9 mins using a 60+ component Figma system.

Impact: Focused on scalability and data-driven iterations from discovery to handoff.

UX UI Design Systems Prototyping Figma Responsive Design Usability Testing Brand Identity Accessibility Iterative Development Workflows Adobe Creative Suite Handoff To Engineering

Current

Graphic Designer

Current

freelance

Jan 2024 - Present (2 years 2 months)

Partnered with local businesses to build cohesive visual identities and promotional materials via a referral-based workflow.
Brand Identity: Developed logos and visual systems for print and digital.
Visual Communication: Designed high-impact event posters and marketing collateral.
Client Management: Handled end-to-end operations, including scoping, budgeting, and stakeholders.

Visual Design Interaction Design Motion Design Figma Framer Prototyping