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Rubab Iftikhar

@rubabiftikhar

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Lead Product & UI/UX Designer delivering user-centered digital products and brand experiences.

Finland

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What I'm looking for

I seek a senior product/design role where I can lead end-to-end UX and brand work, mentor teams, and drive measurable product and engagement outcomes in an Agile, collaborative environment.

I am a creative, results-driven Lead Product & UI/UX Designer with 7+ years crafting digital products, brand identities, and multimedia campaigns across on-site and remote roles.

I specialize in UX research, prototyping, responsive interfaces, branding, motion design, and packaging, with a strong focus on accessibility and WCAG-compliant solutions.

I've led design teams of 5–10, implemented design systems, and streamlined workflows—reducing revisions and delivery times while improving conversion and engagement metrics for clients.

I thrive in Agile, cross-functional environments, delivering end-to-end design from concept to launch for international clients across B2B SaaS, e-commerce, EdTech, and startups.

Experience

Work history, roles, and key accomplishments

Current

Lead Product Designer

Current

CodingCrafts

Jan 2023 - Present (3 years 5 months)

Led product and creative design for B2B SaaS dashboards and mobile apps, implemented a design system reducing revisions by 40% and standardized UI components across multiple projects while boosting social engagement by 70%.

Figma UI UX Design Design Systems Prototyping Social Media Design Motion Graphics Branding Agile

Current

Designer (Freelance)

Current

Freelance

Jan 2018 - Present (8 years 5 months)

Delivered branding, UI/UX, packaging and social media campaigns for international clients, improving client visibility and usability across web and mobile projects.

Brand Identity UI UX Design Prototyping Packaging Design Client Communication Remote Collaboration

Lead UI/UX Designer

Xcentric Services

Jan 2020 - Jan 2023 (3 years)

Redesigned an e-commerce platform increasing conversion rates by 25% and developed an EdTech portal improving student retention by 40%; produced motion graphics and social campaigns that raised engagement and awareness significantly.

UI UX Design User Research Prototyping Motion Graphics Branding Campaigns Usability Testing Agile

Graphic Designer

Atelier 360

Jan 2017 - Jan 2020 (3 years)

Produced branding, animated promotional videos and 3D visualizations that increased lead generation and engagement (leads +30%, social engagement +50%) for real estate and corporate clients.

Graphic Design Branding Motion Graphics 3D Visualization Print Design Social Media Design Video Editing Packaging

Intern Graphic Designer

Atelier 360

Jan 2017 - May 2017 (4 months)

Supported senior designers on branding, digital campaigns and packaging projects and assisted in creating UI mockups for ERP applications during a junior internship.

Branding Packaging Design Adobe Photoshop Illustrator InDesign Team Collaboration