Rubab Iftikhar
@rubabiftikhar
Lead Product & UI/UX Designer delivering user-centered digital products and brand experiences.
What I'm looking for
I am a creative, results-driven Lead Product & UI/UX Designer with 7+ years crafting digital products, brand identities, and multimedia campaigns across on-site and remote roles.
I specialize in UX research, prototyping, responsive interfaces, branding, motion design, and packaging, with a strong focus on accessibility and WCAG-compliant solutions.
I've led design teams of 5–10, implemented design systems, and streamlined workflows—reducing revisions and delivery times while improving conversion and engagement metrics for clients.
I thrive in Agile, cross-functional environments, delivering end-to-end design from concept to launch for international clients across B2B SaaS, e-commerce, EdTech, and startups.
Experience
Work history, roles, and key accomplishments
Lead Product Designer
CodingCrafts
Jan 2023 - Present (2 years 9 months)
Led product and creative design for B2B SaaS dashboards and mobile apps, implemented a design system reducing revisions by 40% and standardized UI components across multiple projects while boosting social engagement by 70%.
Designer (Freelance)
Freelance
Jan 2018 - Present (7 years 9 months)
Delivered branding, UI/UX, packaging and social media campaigns for international clients, improving client visibility and usability across web and mobile projects.
Lead UI/UX Designer
Xcentric Services
Jan 2020 - Jan 2023 (3 years)
Redesigned an e-commerce platform increasing conversion rates by 25% and developed an EdTech portal improving student retention by 40%; produced motion graphics and social campaigns that raised engagement and awareness significantly.
Graphic Designer
Atelier 360
Jan 2017 - Jan 2020 (3 years)
Produced branding, animated promotional videos and 3D visualizations that increased lead generation and engagement (leads +30%, social engagement +50%) for real estate and corporate clients.
Intern Graphic Designer
Atelier 360
Jan 2017 - May 2017 (4 months)
Supported senior designers on branding, digital campaigns and packaging projects and assisted in creating UI mockups for ERP applications during a junior internship.
Education
Degrees, certifications, and relevant coursework
COMSATS University Islamabad
Bachelor of Architecture, Architecture
Completed a Bachelor of Architecture at COMSATS in Lahore, focusing on architectural design and related studio work.
Lahore Grammar College
F.Sc. Intermediate, Pre-University Science (F.Sc.)
Completed F.Sc. Intermediate at Lahore Grammar College with emphasis on pre-university science coursework.
Lahore Grammar School
Matriculation, Secondary Education
Completed matriculation at Lahore Grammar School, completing secondary school education.
Availability
Location
Authorized to work in
Portfolio
behance.net/IftikharubabJob categories
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