Sei Kato

Co-founded SAP Nutrition Ltd, scaling a single product line to $3.5M in revenue in 2023. Transitioned to a full-time leadership role, overseeing daily operations and managing a remote team of freelance content writers, developers, and graphic designers. Built and launched the company's affiliate program from scratch, which became the primary revenue channel.

Built and managed a series of test websites to experiment with SEO strategies, generating between $1K–$10K per month at their peak. Worked on short-term contracts, providing on-page SEO optimization and strategic guidance to businesses. Presented detailed analyses and trained content managers on SEO best practices.

Led a full-site recovery after a major Google algorithm update, restructuring keyword research and overhauling content production processes. Oversaw the creation of key landing pages that contributed to multiple £100k+ revenue months via organic search and significantly boosted email sign-ups. Managed content and SEO teams, developing detailed on-page SEO outlines and training content writers.

Managed content, SEO, and affiliate marketing strategies for both Opti-Nutra and Performance Lab brands, growing organic revenue for MindLabPro.com to over £200K per month. Built the PerformanceLab.com blog from scratch, implementing SEO strategies including link building campaigns and virtual silo structures. Achieved £8.5M in revenue over two years on a lean budget.

Improved organization, multitasking, and project management skills while working across several of the agency's biggest client campaigns daily. Gained expertise in off-site SEO, particularly link building, for market-leading international clients. Assisted in the delivery of up to 40 articles per month and managed a trial client.

Responsible for content production of affiliate websites to drive buying traffic through SEO-targeted articles, with one site becoming a leading platform in the bodybuilding niche. Managed rankings, traffic, CTR, conversions, and competitor analysis, implementing SEO strategies to improve visibility and sales. Produced digital short and long-form content for blogs, in-house sites, and social media

Supported editorial operations and gained initial experience in a publishing environment. Assisted with various tasks related to content creation and publication. Contributed to the overall workflow of the magazine.

Activities and societies: Previous Editor of The Tab during its early phase.

Graduated with a degree in English, developing strong foundational skills in language, literature, and critical analysis. This academic background provided a solid base for future roles in content creation and journalism.