Looking for a job

Sehar Pervaiz

@seharpervaiz

Performance Marketing Manager at Artilence, optimizing Google, Meta, and TikTok campaigns through audience testing, budget allocation, and performance analysis.

Pakistan

Message

At Artilence, I plan and optimize Google Ads, Meta Ads, and TikTok Ads campaigns for lead generation and revenue goals. I track campaign performance, test ad copy and landing pages, and shift budgets toward better-performing channels.

As a Freelance Performance Marketing Specialist for U.S. clients, I set up conversion tracking with Google Analytics and Google Tag Manager, run campaign tests, and report on results. Earlier, at Mogovers Digital Agency, I developed content and digital strategies that increased user engagement and retention by 20%.

Experience

Work history, roles, and key accomplishments

Current

Marketing Manager

Current

Artilence

Jan 2025 - Present (1 year 9 months)

Plan, launch, and manage paid campaigns on Google Ads, Meta Ads, and TikTok Ads, tracking performance and adjusting bids, audiences, and creatives to improve cost efficiency. Manage budgets, run A/B tests, and deliver performance reports.

Google Ads Meta Ads TikTokAds Campaign Optimization A B Testing Budget Management performance reporting Audience Segmentation Google Analytics

Current

Freelance Performance Marketing Specialist

Current

Self-Employed

Jan 2022 - Present (4 years 9 months)

Plan, launch, and optimize paid campaigns for U.S.-based clients, set up conversion tracking, and manage budgets to improve ROAS and lower CPA. Communicate with clients during U.S. business hours.

Google Ads Meta Ads TikTokAds Google Analytics Google Tag Manager A B Testing Budget Management ROAS optimization Client Communication

Brand & Performance Marketing Manager

Potato Logics

Jan 2024 - Jan 2025 (1 year)

Planned, launched, and optimized paid campaigns across Google Ads, Meta Ads, and TikTok Ads, monitoring KPIs and adjusting bids, targeting, and creatives. Managed budgets, built audiences, and prepared performance reports.

Google Ads Meta Ads TikTokAds Campaign Optimization A B Testing Budget Management Audience Segmentation performance reporting

Marketing Manager (Remote)

Selecta Sol Taxes

Jan 2023 - Jan 2024 (1 year)

Directed multi-channel paid and digital campaigns for lead generation, led analytics and reporting, and tested landing page and ad messaging. Supervised the marketing team to ensure timely execution.

Paid Advertising Lead Generation Campaign Analytics Budget allocation Landing Page Optimization Team Leadership

Marketing Strategist

Mogovers Digital Agency

Jan 2021 - Jan 2023 (2 years)

Developed content and digital strategies that increased user engagement and retention by 20%. Optimized website content and meta tags, achieving a 40% improvement in search indexing and keyword rankings.

Content Strategy SEO Keyword Optimization Competitive Analysis Link Building Copywriting