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segni abdi

@segniabdi

Sales and business development professional across SaaS and technology, with experience in B2B advisory, retail sales, and customer relationships.

Ethiopia
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What I'm looking for

I’m looking to transition my accumulated knowledge into a high-ownership role where I can contribute to revenue growth, customer relationships, pipeline generation, retention, and operational improvement while growing into greater ownership.

At Roza Tesso Imports, I advised on operational improvements, designed import systems for aluminum and chemical products, and supported market entry in Ethiopia’s construction sector.

As an Intern (Side Project) at Afrovalley PLC, I contributed to the launch of a SaaS-adjacent platform using blockchain and Web3 concepts for agricultural supply-chain challenges. I worked with engineering and product teams to translate technical features into go-to-market strategies and user-facing value propositions.

At PrintMe Design, I managed sales operations for 35–50 daily B2B and B2C clients, from needs discovery and quoting through negotiation and project execution. I also coordinated FedEx shipping and digital print production.

I’ve built practical knowledge of SaaS sales, SDR/BDR workflows, customer success, CRM processes, and AI-enabled workflows through sustained professional development. I’m looking to bring that learning into a high-ownership role and contribute to revenue growth, customer relationships, pipeline generation, and operational improvement.

Experience

Work history, roles, and key accomplishments

CB

Health and well-being

Career Break

Jan 2025 - Jan 2026 (1 year)

Focused on intensive professional development and practical skill-building across: AI, SaaS, B2B sales, SDR/BDR operations, Customer Success, business development, automation, data analytics, and remote-first technology companies.

• Developed broad practical knowledge of SaaS sales and customer lifecycle functions, including prospecting, lead qualification, discovery, pipeline management, CRM wor

Roza Tesso Imports logoRI

Business Advisor

Jan 2023 - Dec 2024 (1 year 11 months)

• Advised on operational improvements to boost efficiency and profitability.
• Designed import systems for aluminum and chemical products.
• Guided market entry strategies for the Ethiopian construction sector.
• Conducted pricing, demand, and competitor analysis.
• Supported supplier negotiations and import logistics.
• Ensured compliance with Ethiopian import regulations.

Afrovalley PLC logoAP

Intern (Side Project)

Jun 2024 - Jul 2024 (1 month)

Played a key operational role in the launch of a new SaaS-adjacent platform that leveraged blockchain and Web3 concepts to solve challenges in the agricultural supply chain.
Collaborated directly with the engineering and product teams to translate complex technical features into clear go-to-market strategies and user-facing value propositions.
Gained hands-on experience in a high-growth, agile sta

CB

Health and well-being

Career Break

Jul 2022 - Dec 2022 (5 months)

In 2022, I faced significant health challenges, prompting a period of self-reflection. This time allowed me to focus on mental and physical well-being, gaining a deeper understanding of the importance of work-life balance.

ASTRAPAC logoAS

Production Assistant

Jun 2022 - Jul 2022 (1 month)

Contributed to large-scale print production and packaging for diverse clients in SMB, commercial, and enterprise sectors. Assisted in quality control, machine operation, and packaging, ensuring efficient workflows and maintaining a safe, clean environment.

Ocean Food Company LTD. Canada logoOC

Warehouse Operations Specialist

Apr 2022 - May 2022 (1 month)

Efficiently packed, sorted, and organized products, ensuring timely and accurate shipments. Enhanced productivity by streamlining packing and sorting processes. Collaborated with team members to maintain high standards in a fast-paced environment. Adhered to safety and compliance standards.

Best Buy logoBB

Product Process Specialist – Warehouse & Merchandise Support -- Cross-Departmen

Sep 2021 - Dec 2021 (3 months)

• Closed 20+ daily transactions across gaming and consumer electronics during peak Q4 retail seasons, contributing to high-volume revenue generation with transaction values ranging from $60–$2,000+ CAD.
• Supported multi-department sales teams by coordinating warehouse fulfillment and rapid product retrieval, surpassing KPIs including Ship-from-Store Accepted Rate (+3.4%) and CPU Response Time (+2

Walmart logoWA

Retail Operations Lead | Merchandise & Inventory Flow

Jan 2021 - Jul 2021 (6 months)

• Led merchandise receipt, sorting, and stock placement using IOMS inventory systems, ensuring high product availability and rapid retrieval in a high-volume retail environment.
• Oversaw inventory organization and stockroom optimization, reducing retrieval delays and improving cross-team productivity during peak traffic periods.
• Proactively monitored product movement and delivery timelines usin

Best Buy Canada logoBC

Product Process Specialist – Warehouse & Merchandise Support

Oct 2020 - Dec 2020 (2 months)

Managed product availability and displays to enhance the customer experience. Actively listened to customers, offering tailored solutions while building strong cross-department relationships. Stayed informed on technology trends to provide knowledgeable service and recommendations. This approach improved customer satisfaction through better product availability and presentation, boosted sales and

PrintMe Design logoPD

Junior Graphic Designer, Digital Print Specialist & Authorized FedEx Shipping Co

Jan 2020 - Mar 2020 (2 months)

• Managed full-cycle sales operations for 35–50 daily B2B and B2C clients, conducting needs discovery, quoting, negotiation, upselling, and project execution in a fast-paced print and logistics environment.
• Negotiated pricing structures and volume discounts for recurring small-to-mid-sized business clients, strengthening retention and repeat revenue streams.
• Oversaw FedEx third-party shipping

Moores Clothing For Men logoMM

Sales Associate – Tuxedo & Formalwear Sales Support Specialist

Apr 2019 - Nov 2019 (7 months)

• Engaged 25+ customers per shift in high-volume formalwear retail environment, conducting fit consultations and occasion-based needs assessments to support a 3–4 person sales team in exceeding $5,000+ daily revenue targets.
• Increased average transaction value through strategic upselling of custom suit options, accessories, footwear, and premium add-ons during peak wedding and prom seasons.
• Fa

Faith Door Service logoFS

Trainee Assistant (Installer)

Aug 2018 - Oct 2018 (2 months)

Assisted with the installation and troubleshooting of windows, dock levelers, motors, and garage doors for both commercial and residential clients. Applied carpentry, mechanics, welding, and electrical skills to address technical and physical challenges. Independently identified and resolved issues, ensuring adherence to project specifications and safety standards. Managed time and resources effec

Digital X-Press logoDX

Junior Graphic Designer, Digital Print Specialist & Authorized UPS Shipping Coor

Sep 2017 - Jan 2018 (4 months)

Managed 35–50 daily customer engagements, handling needs analysis, quoting, product recommendations, and transaction finalization across print services and office supply sales.
• Operated large-format printers and provided graphic design services for commercial materials (business cards, brochures, postcards, signage), supporting both walk-in and recurring business clients.
• Drove store revenue t

Self-employed logoSE

Freelance Graphics Design & Marketing

Feb 2015 - May 2015 (3 months)

Marketing & Design for Waji Hypermarket’s Juice Bar (Addis Ababa, Ethiopia)

Developed marketing strategies for the juice bar’s grand opening, creating promotional materials that aligned with the brand’s identity. Collaborated with clients to ensure designs enhanced the customer experience. Successfully increased foot traffic and brand awareness through targeted efforts, contributing to a successf

Education

Degrees, certifications, and relevant coursework

AC

Addis Ababa University School of Commerce

Project Management Foundations

Issued Oct 2024

SP

Seneca Polytechnic

Certificate of Attendance in Personal Development

Issued Jan 2019

SP

Seneca Polytechnic

Certificate of Attendance in Community Development

Issued Jan 2019

SP

Seneca Polytechnic

Certificate of Attendance in Organizational Development

Issued Jan 2019

LY

Lynda.com

Creating Your Personal Brand

Issued Feb 2017

SP

Seneca Polytechnic

Business Administration (BBA), International Business

2016 - 2016

Focused on international trade, covering exports, imports, global marketing, finance, negotiation, and entrepreneurship. Integrated ERP tools like SAP, with a multicultural learning experience and emphasis on managing multinational organizations in a global business environment.

UA

United States International University - Africa

Bachelor of Science - BS, Information Systems and Technology

2012 - 2015

Focused on information systems, technology infrastructure, and data management. Covered key areas like system analysis, networking, IT project management, programming, database management, system design, and information security to streamline business operations and improve decision-making.

FA

Future Talent International Academy

Highschool Diploma, Natural Sciences

2012 - 2013

SD

St. Joseph School of Fine Arts & Design Department

Drawing, Graphics Design and Painting

Issued Jun 2009

AD

Addis Ababa University of Fine Arts & Design

Drawing, Graphics Design and Painting

Issued Jun 2003

Tech stack

Software and tools used professionally

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