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@sebastianm
Strategy and operations leader driving e-commerce growth and merchant partnerships.
I am a strategy and operations leader with 6+ years of experience in e-commerce and B2B growth across Canada, the U.S., the U.K., and Australia. I build merchant and partner pipelines, negotiate commercial terms, and own category P&L, pricing, and acquisition costs.
I specialize in accelerating time-to-first-order and strengthening first-30-day retention by orchestrating cross-functional onboarding across operations, integrations, and activations. I use advanced Excel/Google Sheets for forecasting and scenario modeling and am actively upskilling in SQL to deepen analysis.
In my current role I hunt, negotiate, and onboard Fortune 500 CPG manufacturers and national distributors, lead commercial negotiations to protect contribution margin, and maintain a robust acquisition pipeline across enterprise and SMB. I drive launch acceleration initiatives and document repeatable playbooks for outreach, negotiation, and onboarding.
I mentor teammates, manage partner relationships through strategic reviews, and work directly with international partners adapting rhythms across time zones. I am seeking opportunities to lead strategy and operations for new international verticals where I can apply my category management, commercial negotiation, and cross-functional leadership skills.
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Work history, roles, and key accomplishments
Eartheasy
Apr 2024 - Present (1 year 7 months)
Hunt, negotiate, and onboard Fortune 500 CPG manufacturers and national distributors into an e-commerce services offering; owned category/account P&L and drove initiatives that reduced time-to-first-order and improved first-30-day retention.
Provisioned.ca
Jan 2022 - Present (3 years 10 months)
Run a DTC business for domestically made consumer goods, owning full P&L and go-to-market planning while sourcing suppliers and managing customer operations.
Eartheasy
Nov 2017 - Mar 2024 (6 years 4 months)
Managed and grew B2B relationships with major North American retailers, owned category strategy and vendor onboarding, and negotiated pricing/terms to optimize assortment and landed cost.
MEC
Nov 2014 - Jun 2017 (2 years 7 months)
Delivered high-touch retail support on technical outdoor products and provided needs-based product guidance to customers.
Degrees, certifications, and relevant coursework
Continuing Studies, Business
2019 -
Continuing studies coursework in business at Simon Fraser University to upskill in business fundamentals and strategy.
Bachelor of Arts, Political Science
2013 - 2016
Completed a Bachelor of Arts in Political Science with coursework focused on political systems and analysis.
Software and tools used professionally
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