Catherine Alal
@catherinealal
Results-driven Sales Operations Manager with expertise in global markets.
What I'm looking for
I am a results-driven professional with over 8 years of experience in sales, operations, and logistics. My expertise lies in client relationship management, business process optimization, and cross-functional collaboration. I have a proven track record of supporting high-performing sales teams through data-driven decision-making and CRM management, enhancing customer engagement strategies, and managing compliance processes.
In my current role as a Business Operations Manager at ETG Commodities Inc., I led strategic partnerships and sales initiatives, achieving a 35% growth in market share over two years. I implemented a new logistics process that reduced delivery turnaround time by 12%, resulting in significant cost savings. My experience also includes managing advanced data analytics and demand planning for over $100M in sales across 24 countries, which informs our business strategies and drives growth.
With a Master of Management Analytics and a commitment to continuous improvement, I thrive in dynamic environments that value strategic problem-solving and attention to detail. I am eager to contribute to a results-oriented sales team in the financial services industry.
Experience
Work history, roles, and key accomplishments
Business Operations Manager
ETG Commodities Inc.
Jan 2021 - Present (4 years 5 months)
Led strategic partnerships and sales initiatives, enhancing client experience and driving market share growth by 35% in 2 years. Implemented logistics processes that reduced delivery turnaround time by 12%, achieving $150K in annual cost savings. Managed advanced data analytics for $100M+ in sales across 24 countries.
Operations Analyst
ETG Commodities Inc.
May 2019 - Feb 2021 (1 year 9 months)
Led business process improvements across 11 processing plants, reducing cycle times by 35%. Enhanced procurement processes, increasing production by 60% and saving 15% in legal fees. Conducted risk analysis for projects, developing effective mitigation strategies.
Vendor Contract Lead
ETG Commodities Inc.
Jan 2018 - Jan 2019 (11 months)
Researched and revised company policies to reduce legal cases by 40%. Provided regulatory guidance and realigned marketing operations processes to enhance campaign execution.
Marketing Intern
Course Hero
Mar 2014 - Jul 2015 (1 year 4 months)
Developed a sales toolkit to address academic challenges and enhance the digital customer journey. Organized marketing material distribution and promotional campaigns to support sales efficiency.
Education
Degrees, certifications, and relevant coursework
Smith School of Business, Queen’s University
Master of Management Analytics, Management Analytics
2020 - 2022
Program covered modern data analytics and its application to business strategy and management.
Trent University
Bachelor of Arts, Business Administration
2012 - 2016
Specialization in strategic marketing and consumer culture with a minor in Economics.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
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