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Catherine Alal

@catherinealal

Results-driven Sales Operations Manager with expertise in global markets.

Canada
Message

What I'm looking for

I am looking for a role that values strategic problem-solving and offers growth opportunities.

I am a results-driven professional with over 8 years of experience in sales, operations, and logistics. My expertise lies in client relationship management, business process optimization, and cross-functional collaboration. I have a proven track record of supporting high-performing sales teams through data-driven decision-making and CRM management, enhancing customer engagement strategies, and managing compliance processes.

In my current role as a Business Operations Manager at ETG Commodities Inc., I led strategic partnerships and sales initiatives, achieving a 35% growth in market share over two years. I implemented a new logistics process that reduced delivery turnaround time by 12%, resulting in significant cost savings. My experience also includes managing advanced data analytics and demand planning for over $100M in sales across 24 countries, which informs our business strategies and drives growth.

With a Master of Management Analytics and a commitment to continuous improvement, I thrive in dynamic environments that value strategic problem-solving and attention to detail. I am eager to contribute to a results-oriented sales team in the financial services industry.

Experience

Work history, roles, and key accomplishments

EI
Current

Business Operations Manager

ETG Commodities Inc.

Jan 2021 - Present (5 years 5 months)

Led strategic partnerships and sales initiatives, enhancing client experience and driving market share growth by 35% in 2 years. Implemented logistics processes that reduced delivery turnaround time by 12%, achieving $150K in annual cost savings. Managed advanced data analytics for $100M+ in sales across 24 countries.

Education

Degrees, certifications, and relevant coursework

Smith School of Business, Queen’s University logoSU

Smith School of Business, Queen’s University

Master of Management Analytics, Management Analytics

2020 - 2022

Program covered modern data analytics and its application to business strategy and management.

Trent University logoTU

Trent University

Bachelor of Arts, Business Administration

2012 - 2016

Specialization in strategic marketing and consumer culture with a minor in Economics.

Tech stack

Software and tools used professionally

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