Open to opportunities

Sebastian Ayazo

@sebastianayazo

Message

I build profitable retail and ecommerce growth systems across pricing, demand, and media.

Colombia

Message

What I'm looking for

I'm looking to lead integrated retail and ecommerce growth strategy, using pricing, demand planning, analytics, and paid media to improve P&L performance, margin, and scalable operating processes.

At 2becommerce, I own the full digital P&L across Amazon, eBay, Walmart, Google, Meta, and TikTok, connecting budget, pricing, inventory, and acquisition decisions to CAC, LTV, and contribution margin.

I've built proprietary dynamic pricing, customer-intelligence, and multichannel replenishment systems that turn demand signals, inventory position, and price elasticity into disciplined operating decisions. These frameworks support margin per transaction, B2B portfolio growth, and more reliable inventory availability across retail, ecommerce, and wholesale.

Previously, as Ecommerce Marketing Manager at 2becommerce, I standardized testing across acquisition, conversion, and retention while building reporting infrastructure for faster P&L and spend decisions.

At Uniflor SAS, I designed demand-forecasting models, crop-planning algorithms, and dashboards that aligned production with projected demand and managed perishability constraints.

Experience

Work history, roles, and key accomplishments

Current

Director of Ecommerce & Digital Operations

Current

2becommerce LLC

Jan 2022 - Present (4 years 7 months)

Owns the full digital P&L, directing budget, pricing, and inventory decisions across marketplaces and paid media. Runs proprietary dynamic pricing and customer-intelligence systems, and leads a multichannel replenishment framework.

P&L management Dynamic Pricing demand planning Marketplace Optimization Paid Media Customer Intelligence Replenishment Planning Data Analysis

Ecommerce Marketing Manager

2becommerce LLC

Oct 2018 - Dec 2021 (3 years 2 months)

Set performance marketing strategy across Amazon, eBay, Walmart, Google, Meta, and TikTok, aligning budget allocation with P&L targets. Standardized testing processes and built reporting infrastructure for leadership decisions.

Performance Marketing Amazon eBay Walmart Google Ads Meta Ads A B Testing Analytics Reporting

Production Planning Manager

Uniflor SAS

Jul 2017 - Oct 2018 (1 year 3 months)

Designed demand-forecasting models and crop-planning algorithms to align planting schedules with projected demand. Managed inventory rotation and yield prediction, and built analytical dashboards for leadership visibility.

Demand Forecasting Planificación Del Cultivo Inventory Management Data Analytics Dashboarding