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@seandickens
Senior web3 content marketer and copywriter driving growth for crypto and fintech.
I am a senior web3 content marketer and copywriter with eight years' experience creating high-impact short- and long-form content for crypto, fintech, SaaS and AI products. I have led B2B and B2C marketing campaigns, GTM launches, website refreshes, newsletters and growth-focused social strategies that increased engagement and subscriptions.
My work includes leading token launch GTM strategy, crafting UI and product copy, producing SEO-driven long-form pieces, and partnering with C-level stakeholders and cross-functional teams to scale performance across email, social and paid channels. I thrive in high-output environments, prioritize data-informed creativity, and deliver clear, audience-first messaging that supports product and revenue goals.
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Work history, roles, and key accomplishments
Mercuryo
Apr 2025 - Aug 2025 (4 months)
Led B2B and B2C marketing campaigns and scaled growth marketing across social and email; created recurring short-form blog series and a monthly LinkedIn newsletter that grew subscriptions and follows by 20%.
token.com
Aug 2024 - Apr 2025 (8 months)
Led content creation across beginner-to-advanced crypto topics, executed GTM for the app native token, and drove website refresh copy and multi-region email and newsletter campaigns to boost engagement.
Kinesis
Mar 2022 - Jul 2024 (2 years 4 months)
Researched cryptocurrency markets and produced marketing and editorial content for Kinesis Pro, contributing to growth and product marketing campaigns across email, social and paid channels.
Freelance
Jan 2017 - Dec 2022 (5 years 11 months)
Produced long-form articles, blog posts and social content for global crypto clients, leading content strategy, brand storytelling, and tone-of-voice projects from 2017–2022.
Coin Rivet
Aug 2021 - Feb 2022 (6 months)
Wrote daily news stories and breaking developments, conducted interviews, and monitored trends and sentiment to produce timely journalism on the cryptocurrency industry.
Degrees, certifications, and relevant coursework
Bachelor of Arts, Media and Journalism
2017 - 2020
Grade: 2:1
Activities and societies: Studied media and journalism; developed writing, reporting and content creation skills.
Completed a Bachelor of Arts in Media and Journalism with an overall 2:1 classification, focusing on media, journalism and content creation.
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