Ben Mwangi
@benmwangi
Crypto content writer at Cointelegraph, creating SEO articles that grew organic traffic 170% year over year.
United KingdomWhat I'm looking for
At Cointelegraph Media Group, I create long-form, evergreen SEO content about crypto investing, blockchain innovation, and digital finance. I’ve written and optimized more than 250 articles and reviews, helping key content categories grow organic traffic by 170% year over year.
I also ranked articles first for “Best Crypto Wallets UK 2024” and “How to Stake Ethereum Safely,” and boosted tutorial traffic by 130% in six months. I use Google Analytics and Ahrefs to monitor content performance and refresh articles.
At Binance Academy, I produced beginner-friendly guides on DeFi, NFTs, and smart contracts, contributing to a 40% increase in educational portal traffic. As a freelance blockchain copywriter for clients including Ledger, Kraken, and PancakeSwap, I developed whitepapers, blog content, and landing page copy.
Experience
Work history, roles, and key accomplishments
Create long-form, evergreen SEO content covering crypto investing, blockchain innovation, and digital finance. Wrote and optimized 250+ high-performing SEO articles and reviews, increasing organic traffic by 170% year-over-year.
SEO Content Specialist
Binance Academy
Jan 2021 - Jan 2022 (1 year)
Produced educational content for Binance Academy's learning hub, focusing on making blockchain concepts accessible to beginners. Improved educational portal traffic by 40% through targeted keyword strategies.
Blockchain Copywriter
Freelance
Apr 2019 - Dec 2020 (1 year 8 months)
Supported Web3 startups and fintech companies with SEO-optimized content and marketing materials. Developed whitepapers, blog content, and landing page copy, simplifying complex blockchain topics for non-technical readers.
Education
Degrees, certifications, and relevant coursework
Google Analytics 4, Analytics
2024 - 2024
Completed Google Analytics 4 certification in 2024.
SEMrush Academy
SEO Fundamentals, SEO
2023 - 2023
Completed SEO Fundamentals certification from SEMrush Academy in 2023.
University at Buffalo
Blockchain Basics, Blockchain
2023 - 2023
Completed Blockchain Basics certification from University at Buffalo via Coursera in 2023.
HubSpot Academy
Content Marketing Certification, Content Marketing
2022 - 2022
Completed Content Marketing Certification from HubSpot Academy in 2022.
University of Leeds
BA (Hons), English and Media Communications
Graduated with a BA (Hons) in English and Media Communications from the University of Leeds in 2018.
Tech stack
Software and tools used professionally
Availability
Location
United KingdomAuthorized to work in
Salary expectations
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