At CATALINA USA, I led delivery of digital marketing projects and campaigns for global CPG brands and major retailers, coordinating teams from requirements through production and launch. I also monitored client program budgets and partnered on performance reporting and optimization, contributing to a $1M+ milestone for a major CPG/retail client.
I reduced campaign approval lead time from 7 days to 2 by improving barcode standardization and creative review workflows. I also coordinated high-priority initiatives with lead times as short as 1.5 weeks.
As Campaign Specialist, Delivery & Operations at CATALINA USA, I pioneered the operational delivery model for a personalized digital offer solution based on household and cardholder purchase behavior. I coordinated data requirements, platform configuration, digital wallet testing, creative templates, QA, and recurring execution.
Earlier, at CHEETAH DIGITAL, I executed, tested, and deployed email and digital marketing solutions, built database segments from business requirements, and maintained operational reporting using Microsoft Excel. I have a Systems Engineering background and Certified Scrum Master training.
