Ariana Castillo Guzmán

I am a project management and digital campaign specialist with formal training in project management and a background in marketing and digital media. I combine analytical rigor with hands-on technical skills to design, estimate and execute complex campaigns across global markets.

At VML I orchestrated the full lifecycle of digital campaigns, achieving 99% deadline compliance through proactive resource and stakeholder management and leading process improvement initiatives. I also led technical fulfillment for email programs using HTML and CSS while maintaining rigorous QA standards.

At Catalina Marketing I created campaign designs and comprehensive proposals grounded in data analysis, aligning client expectations with internal capabilities and coordinating cross-functional teams in sales, analytics and marketing. I helped resolve challenges proactively to protect stakeholder goals and ensure successful program delivery.

I have experience supporting international clients across Europe, the Americas, Asia and Australia, training and onboarding team members, and managing budgets and activations from my role at Procter & Gamble. I am motivated to bring structured project leadership, technical campaign expertise and stakeholder-focused communication to teams driving measurable marketing outcomes.