Open to opportunities

Scott Vincenti

@scottvincenti

Message

I am a product-focused digital banking and sales leader driving revenue growth.

United States

Message

What I'm looking for

I seek a product leadership role driving digital product strategy, revenue growth, and cross-functional execution in a data-driven financial services firm focused on customer acquisition and retention.

I lead digital product development and revenue strategy for financial services, with experience building a fully digital sub-brand, managing digital marketing and SEO, and negotiating third-party vendor contracts. I focus on expanding digital product offerings and increasing customer engagement through up-sell and cross-sell initiatives.

I have a track record of measurable results: I developed lead management strategies that increased lead conversions by 500%, monthly sales by 1,000%, and consistently produced $30,000,000+ per month in sales; I also spearheaded a $500,000+ customer retention program (Victory Club) that increased repeat business in top segments by 66% and helped build in-house CRM and loan origination systems.

Academically, I hold a B.S. in Business Administration with a marketing minor and an emphasis in Non-Profit Management, and I am completing a J.D. with a 3.96 GPA and class ranking #2; I received the highest score on the 2024 practice bar exam. I am certified in Business Financial Modeling (Wharton) and Google Ads, and licensed by the NMLS to originate mortgage loans in multiple states.

Experience

Work history, roles, and key accomplishments

Current

AVP, Digital Product Development

Current

Banc of California

Dec 2023 - Present (1 year 8 months)

Led development of a fully digital sub-brand and expanded digital product offerings to diversify customer acquisition and increase up-sell/cross-sell revenue for business customers. Managed digital marketing, SEO, lead generation, and third-party vendor contracts.

Product Management Go To Market Strategy Digital Marketing SEO Lead Generation Vendor Management Product Strategy Market Research

Manager, Digital Product Development

Pacific Western Bank

Feb 2023 - Dec 2023 (10 months)

Managed development and implementation of digital depository products, creating revenue forecasts, strategy roadmaps, and marketing assets to diversify customer acquisition and increase revenue. Researched market trends and presented new product opportunities to leadership.

Revenue Forecasting Roadmapping Marketing Strategy Sales Enablement Competitive Analysis Perks Platform Implementation

Manager, Sales Optimization

Civic Financial Services

Jan 2020 - Feb 2023 (3 years 1 month)

Developed lead management and marketing strategies that increased lead conversions 500% and monthly sales 1,000%, supporting $30,000,000+ in monthly sales; managed a $300,000+ annual lead-gen budget and launched a $500,000+ retention program that increased repeat business 66%.

Lead Management Budget Management Customer Retention Financial Analysis Data Reporting

Manager, Loan Liaison

Civic Financial Services

Jan 2019 - Jan 2020 (1 year)

Founded a department to drive mortgage sales through partnerships with Loan Depot, Wedgewood, and Maxim Properties; developed business strategy, trained staff, and advised executive teams on state-specific mortgage licensing. Created and executed marketing campaigns and collateral.

Partnership Development Mortgage Sales Training Regulatory Compliance Marketing Campaigns Strategic Planning

Account Executive

Civic Financial Services

Jun 2017 - Jan 2019 (1 year 7 months)

Originated business loan transactions for real estate investors and brokers, consistently closing $4,500,000+ or 12+ units per quarter and meeting quarterly KPIs. Completed a four-month Top Gun training program focused on real estate finance and customer acquisition.

Loan Origination Real Estate Finance Sales Closing KPIs Customer Acquisition Deal Negotiation Sales Training

Education

Degrees, certifications, and relevant coursework

Nashville School of Law

Juris Doctor, Law

2023 -

Grade: 3.96 GPA (4.0 scale); class rank #2

Pursuing a Juris Doctor (J.D.) since July 2023 with a 3.96 GPA and #2 class rank; achieved the highest score on the 2024 practice bar exam.

Pepperdine University

Bachelor of Science, Business Administration

2013 - 2017

Grade: 3.2 GPA (4.0 scale)

Activities and societies: Management consulting for multiple companies; Smothers Theater House Manager; Assistant Text Manager, Pepperdine Book Store; coursework included accounting, finance, marketing, statistics, and economics.

Earned a B.S. in Business Administration with a minor in Marketing and an emphasis in Non-Profit Management, GPA 3.2; participated in management consulting projects and campus leadership roles.