I'm leading Commercial Excellence initiatives at Santen Pharmaceuticals, partnering with local and EMEA teams to improve sales force effectiveness, reporting consistency, and data governance across commercial operations.
Previously at Johnson & Johnson Innovative Medicine, I led business insights and commercial performance analytics for the Neuroscience Business Unit. I built real-time Power BI and Tableau dashboards and forecasting models that connected CRM activity, sales performance, and market intelligence for strategic planning and resource allocation.
I've worked closely with Sales, Marketing, Market Access, Commercial Operations, and CRM stakeholders in multinational, matrix environments. My approach combines strategic thinking with hands-on dashboard development, KPI governance, commercial planning, and process standardization.
Earlier, at Leiden University Medical Center, I developed a web-based diagnostic tool for tumor variant classification and created data visualizations supporting clinical and research decision-making. I bring a biomedical science foundation alongside pharma-biotech business management training.
