Carlota Herrero Teschendorff

At Suntory Global Spirits, I build the analytical frameworks, distributor-segmentation models, and long-range forecasts shaping commercial priorities across 42 international markets. I translate complex market, volume, NSV, and brand data into executive decision materials and lead cross-functional improvements to reporting and data quality.

Previously, I co-managed a top-performing Massimo Dutti store, increasing conversion from 26% to 37% and Units per Transaction from 1.2 to 1.6. My background also includes international trade, logistics, brand strategy, editorial production, and predictive demand forecasting using Python and machine-learning techniques.