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Elizaveta BOYARINOVAEB
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Elizaveta BOYARINOVA

@elizavetaboyarinova

Analytics & insights leader, 20 years in pharma, FMCG and e-commerce. I review data and content for accuracy and give clear, structured feedback.

Spain
Message

Analytics and insights leader with 20 years of experience across pharma (J&J Janssen), FMCG (Danone, L'Oréal) and multi-channel digital commerce (Simple Group). I turn fragmented commercial data into decisions: ML demand forecasting that lifted accuracy from 61% to 78% and cut inventory days from 165 to 127, data governance standards that reduced data errors by 30%+, and a 50-person analytics Centre of Excellence built through two post-merger integrations.

My core strength is critical review: checking reports, forecasts, research and AI-generated content for accuracy and logic, spotting what's wrong, and explaining clearly why and how to fix it. Recent freelance work includes evaluating AI responses against structured rubrics and guidelines. Expert in Power BI and Excel; background in applied mathematics. Bilingual English and Russian.

Experience

Work history, roles, and key accomplishments

SG
Current

Head of Analytics & Consumer Insights

Simple Group

Jan 2023 - Present (3 years 9 months)

Define commercial data strategy and governance standards across all reporting systems, reducing data errors by 30%+. Analyze pricing, promotions, and product mix in SQL and Power BI, and present performance deep dives to leadership.

Danone logoDA

Business Intelligence Director

Danone

Apr 2012 - Feb 2015 (2 years 10 months)

Designed MDM and data governance standards across Sales Operations, Supply Chain, and commercial analytics for a combined post-merger organization. Connected 130 regional distributors in 8 months and unified SAP, Oracle, and 1C in 3 months.

Education

Degrees, certifications, and relevant coursework

MU

Moscow Institute of Electronics and Mathematics (Technical University)

MA in Economics and Mathematics, Applied Mathematics

2000 - 2006

Grade: Distinction (GPA 5.0/5.0)

MA in Economics and Mathematics, Applied Mathematics, with Distinction (GPA 5.0/5.0).

Tech stack

Software and tools used professionally

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