At CMC Construction Materials Company, I advise the CEO on growth, organizational development and digital transformation. I led Syria expansion planning and designed the company’s KPI framework, producing its first quarterly dashboard from 3,200+ anonymized daily reports.
At OriginBase Products Design, I founded and grew a makerspace into a product design and prototyping business, then rebuilt it as a lean studio during COVID. Earlier, I led corporate communications at National Commercial Bank and managed PR accounts at Memac Ogilvy.

