Bachir User

Lead commercial strategy and sales governance for an insulation manufacturer, building a structured management rhythm and introducing pricing governance, customer segmentation, and standardized order requirements. Designed MERALYNX, a commercial operating system connecting CRM, order tracking, reporting, and logistics visibility.

Won major accounts through consultative selling of GPS, fleet-management, and operational technology solutions. Translated client needs into tailored solutions and coordinated implementation with technical teams.

Managed corporate, travel, and INGO portfolios including UNHCR, IRC, JT International, and Aggreko, with responsibility for retention, growth, tenders, and escalations. Directed CRM discipline, lead generation, and sales reporting.

Led growth initiatives, market development, major bids, and contract negotiations. Oversaw Salesforce CRM implementation and represented the company in business forums.

Developed corporate and e-commerce accounts, initiated sales projects, and expanded the prospect database. Managed follow-up, account development, and escalations to support service quality and retention.

Managed B2B mobility accounts, tenders, consultations, and service issues for corporate and NGO clients including Azadea, World Vision, and DRC.

Developed contractor, consultant, and government relationships for ironmongery and automatic-door solutions, combining specification selling with project-based technical sales.

Sold mortgages, loans, deposits, corporate accounts, and insurance solutions; advised clients on risk, renewals, claims, and financial needs while consistently working to commercial targets.

Supervised public relations activities for a resort company.

Completed a Life & Business Coaching Certificate in 2025.

Participated in the YPO Retail AI Challenge, a 10-week program.