Savannah Benjamin

I’m a results-driven Lead Facebook Ads Manager with 8+ years of experience specializing in Meta Ads, employment advertising, recruitment marketing, and lead generation across US-based agencies. I build, manage, and optimize high-performing Facebook and Instagram ad campaigns designed for lead generation, recruitment funnels, and e-commerce outcomes.

In my current role at Rapid Hire Pro Agency, I manage and optimize Meta and Indeed advertising campaigns across 40–45+ active client accounts. I develop paid media strategies aligned to each client’s goals and market conditions, run detailed account audits, and scale budgets while protecting compliance and improving lead quality and ROI.

I also own reporting and continuous improvement—providing weekly and monthly performance updates focused on CPL optimization and applicant/lead quality. I’ve built and managed high-converting Facebook lead forms and recruitment funnels to improve applicant quality and hiring efficiency, and I lead internal Facebook Ads training for staff to strengthen best practices and troubleshooting.

Before that, I served as a Senior Media Buyer - Paid Social at Forward Growth Media Agency and as a Senior Paid Media Specialist at TMI Collective Agency, where I executed full-funnel paid social across Meta/Facebook, Instagram, TikTok, Twitter, and LinkedIn. Across roles, I’ve delivered against KPIs with audience research, A/B testing, campaign pacing, and performance recommendations, alongside onboarding and upskilling new paid media team members.