Sasha Johnston
@sashajohnston
UX writer blending psychology, marketing, and creative writing.
United KingdomWhat I'm looking for
I am a UX writer who blends psychology, marketing, and storytelling to create clear, user-centered digital content that guides people with ease.
I have produced website copy, product descriptions, microcopy and social content for brands across sectors, translating brand voice into accessible messaging grounded in user needs.
My work is informed by applied research and psychology insights, using analytics and testing to improve readability, comprehension and engagement while aligning content with behavioural goals.
I collaborate closely with designers, strategists and product teams, and I bring experience in SEO, SEM, content strategy and event communications to deliver content that supports both user experience and business outcomes.
Experience
Work history, roles, and key accomplishments
Events Administrator
Sadler’s Wells
Jan 2024 - Present (1 year 11 months)
Coordinated high-profile events, managed press activities and guest relations, and executed event logistics to ensure smooth delivery in a fast-paced cultural institution.
Freelance Writer
Freelance
Jan 2022 - Jan 2024 (2 years)
Produced digital content and tailored copy for brands across sectors, translating brand voice into clear web, product, and social copy that aligned with audience goals.
Junior Performance Manager
Windsorborn
Jan 2022 - Jan 2023 (1 year)
Delivered SEO, SEM, social and content campaigns informed by user behaviour and data, creating and optimising landing pages and high-performing marketing copy.
Education
Degrees, certifications, and relevant coursework
UOUniversity of Oxford
Certificate, Creative Writing
2023 - 2023
Completed a Creative Writing Certificate at the University of Oxford in 2023 focused on writing craft and storytelling for digital contexts.
USUniversity of Technology Sydney
Certificate, Marketing
2021 - 2021
Completed a Marketing Certificate at the University of Technology Sydney in 2021 focused on marketing fundamentals and digital strategies.
USUniversity of Sydney
Bachelor of Science, Psychology
Grade: 4.0 GPA
Bachelor of Science with a major in Psychology and a minor in French from the University of Sydney, completed in 2020 with a 4.0 GPA.
Tech stack
Software and tools used professionally
Availability
Location
United KingdomAuthorized to work in
Job categories
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