Looking for a job

Sasanka Samaratunga

@sasankasamaratunga

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Results-driven leader transforming loss-making businesses into profitable ventures.

Sri Lanka

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What I'm looking for

I seek a senior leadership role where I can drive turnaround growth, lead cross-functional teams, manage P&L responsibility, and expand market presence for quality brands within an ethically driven, performance-focused organization.

I am a results-driven leader with over a decade of management experience, an MBA (UK) and an MSc in Strategic Marketing, who consistently transforms loss-making businesses into profitable ventures through strategic streamlining, optimization and effective product positioning. I bring strong cross-cultural communication, data-driven decision-making, and proven success securing exclusive distribution rights for major international brands.

I have led P&L, balance sheet and cashflow oversight, launched new product introductions and special projects, and driven market leadership for brands such as Yamaha and Airman; my work has been recognized by Yamaha Co Japan and honored with an Extraordinary Contribution Award at the LAUGFS Performance Awards 2015/16.

Experience

Work history, roles, and key accomplishments

Current

Assistant General Manager

Current

LAUGFS CarCare

Apr 2023 - Present (2 years 7 months)

Led strategic direction and financial management, transforming the business from loss-making to profitable within months through process optimisation and monitoring. Positioned the brand as a high-quality car care provider and improved P&L, balance sheet, and cash flow.

P&L management Process Optimization Strategic Planning Change Management Team Leadership Positioning Financial Analysis Performance Monitoring

Current

Head of Business Unit

Current

LAUGFS International

Aug 2021 - Present (4 years 3 months)

Turned around a loss-making business unit to profitability within one year by streamlining operations and optimising strategy; secured exclusive distribution rights and repositioned Yamaha and Airman power products in target markets.

Product Positioning Strategic Planning P&L management Stakeholder Management

Manager – Marketing & Special Projects

LAUGFS International

Aug 2014 - Sep 2020 (6 years 1 month)

Founding member who led marketing and strategy for multiple brands, acquired key distribution rights (Fujitsu, Denso, Airman) and executed special projects to drive market growth and brand presence.

Marketing Strategy Brand Management Project Management Market Research Go To Market Negotiation

Assistant Manager – Operations

LAUGFS Holdings

Dec 2013 - Aug 2014 (8 months)

Led new business development and special projects, introduced long-range electric car and Foton Lovol cargo bikes to market, and supported distribution rights acquisition for Yamaha power products.

New Business Development Project Management Stakeholder Engagement Product Launch Strategic Partnerships Operations Management

Business Analyst

LAUGFS Holdings

Dec 2012 - Dec 2013 (1 year)

Led supplier negotiations in China, automated a water bottling plant delivering over USD 100,000 in cost savings, and introduced cargo bikes to optimise delivery operations.

Business Analysis Process Automation Supply Chain Optimization Project Implementation Data Analysis

Executive – Business Development

LAUGFS Holdings

Dec 2011 - Dec 2012 (1 year)

Conducted R&D for retail operations, proposed automation for bottling plant, and pioneered pay & go automated bill payment solution for the Sri Lankan market.

Business Development Retail R&D Process Improvement Market Research Vendor Management

Manager – Operations

ICS Investment International

May 2010 - Sep 2011 (1 year 4 months)

Led development and opening of new locations, managed day-to-day operations, and contributed to strategic expansion and service delivery for the turnkey solutions firm.

Location Development Operations Management Client Services Project Coordination Resource Planning

Manager – Operations

Insight Investment Group

Jan 2010 - Sep 2011 (1 year 8 months)

Managed multiple locations across Florida, overseeing operations and implementing marketing solutions to increase visibility and operational efficiency for a $3M revenue firm.

Operations Management Multi Site Management Marketing Strategy Team Leadership Performance Optimization Customer Experience Budget Oversight

Assistant Manager – Marketing

Insight Investment Group

Feb 2008 - Feb 2009 (1 year)

Led marketing initiatives across channels, managed IT/network administration tasks, and supported technical and administrative functions to improve marketing effectiveness.

Marketing Campaigns Digital Marketing Social Media IT Support Advertising Content Development Analytics

Education

Degrees, certifications, and relevant coursework

Chartered Institute of Marketing (CIM)

CIM Level 7, Marketing

Completed CIM Level 7 modules in corporate digital communications, entrepreneurial change, and global marketing decisions.

Strategy Business Institute (in association with Asia e University)

Master of Science, Strategic Marketing

Completed an MSc in Strategic Marketing via the Strategy Business Institute in association with Asia e University, focusing on international marketing, digital strategy, brand management, and sales.

British School of Commerce (in association with Cardiff Metropolitan University)

Master of Business Administration, Business Administration

Completed a Master of Business Administration through the British School of Commerce in association with Cardiff Metropolitan University, covering marketing, finance, HR, and strategic management.